The time for static infographics has passed. Even if they are helpful, by 2022, they will be almost obsolete.
Welcome to animated infographic films, a new material form that builds on the attraction of infographics’ original design while introducing fresh layers of visual appeal (and magic). Top firms are already utilizing all the benefits of animated videos to boost their marketing return on investment. Have you not already done so?
Remember that adding more color to visual boosts recall and attention by 82 percent. Therefore, adding animated infographics to your current content marketing approach might significantly impact.
Check out our collection of some of the top infographic videos on the Internet if you’re curious about what a decent animated infographic explainer video looks like.
If you’re still not persuaded, consider these ten benefits of infographic animation videos that will make them essential investments in 2022 presented by Video Jeeves, the top Animated Video Animation Company in the USA.
#1 Animated Infographics Video Makes Content Digestible
Have you ever visited a page with content that was so lengthy (and awkwardly formatted) that you lost interest in reading it?
Or perhaps you’ve come across those crowded image infographics with little text you didn’t even bother reading.
Everybody has been there.
On the other hand, animated videos fix these issues and make content more palatable. People enjoy eating them. They can condense big concepts into brief narratives if well-crafted, saving everyone time.
#2 Animated Infographic Videos Simplifies Complex Concepts
Some concepts are simple to describe, while others are not. Videos can help you if you sell items that fall into the latter group.
Infographics animation can take complex ideas/concepts and reduce them in layman’s terms by combining words, visuals, and, if necessary, narration. This works particularly well if you offer a service with technical components. You might, for instance, sell software or cloud services. To direct traffic toward conversion, these products need to be correctly explained.
#3 Animated Infographic Videos Makes Sharing Tempting
Videos and images are easier to distribute in their current state. Increasing the likelihood that users will share your work might lead to even bigger rewards. And animated infographics provide that.
They are intriguing and visually appealing. They provide you the chance to present a tale or make an explanation in a style that is more captivating and provides the audience with the most outstanding amount of amusement and value. This, thus, increases the likelihood that they will spread your material among their contacts. This is more likely if you have chosen the appropriate audience, offered a call to action to share the material, and made it simple.
These movies are shared more widely on social media sites, sometimes even going viral. In this situation, even if they might not always offer you targeted or pertinent attention, they can significantly help you position your brand in the market.
#4 Animated Infographic Videos Drive Top-of-the-Funnel Traffic
Virtually anything in the marketing funnel can accommodate animated videos. If you include them on your product page, they can increase conversion. They can increase your customer retention if you use them to re-engage your current customers.
They are mainly employed to concentrate on top-of-the-funnel traffic, though. They can enhance a variety of SEO KPIs, including session length, bounce rate, and pogo-sticking.
#5 Infographic Animation Videos Look (Very) Good
Isn’t it all about how content can draw clients to the brand? Infographic animation works considerably better in this area than simple text does. Additionally, numerous methods incorporate energy to enhance the infographics more compellingly.
Consider this: Would you prefer to watch anything in printed or video form? You’ll probably choose videos over words. A significant portion of your target audience is in the same situation, given the present trends.
#6 Animated Infographic Video Adds to the Brand Value
What you produce as content reveals your brand identity (and credibility). As a result, you should concentrate on particular areas of this industry that can set you apart from the competition.
There are several overused content forms. You must seek out something novel that will raise your brand’s worth. Animated infographics are currently the best and most specific content format presently dominating the market.
#7 Video Infographics Boast Higher Usability
Infographic videos are distinctive because not many content forms may be used in various contexts. They can be used for a change of uses.
Animated infographics are helpful for various purposes, including illustrating posts, telling stories, and making listings.
#8 Infographic Videos are Recyclable and Reusable
It takes a lot of effort and money to create new material. Additionally, remember that a small number of content pieces will account for most of your ROI; as a result, some content pieces will be more effective than others in increasing your ROI.
So why not recycle and reuse old material to get the most out of it rather than wasting resources on developing new content?
Animation infographic videos can be reused and used for various content categories (from texts to stills, for example). They can be repurposed for many platforms and re-contextualized with captions.
#9 Infographic Animation Brings Link Building Opportunities
The second most crucial component in search ranking after content is backlinks.
Explainer films with infographics included in your blog posts and landing sites can successfully entice newer backlinks.
#10 Animated Infographic Videos High in Popularity
Videos with infographics are common in some businesses. For instance, infographic videos are the most common type of explainer video in the technology sector.
The audience must understand how the complicated goods produced by the tech sector operate. A layperson could shun these things since they are so complex and daunting. However, every transaction is contingent on the buyer being aware of and confident in the goods.
Most tech companies utilize infographic animation because it is effective at doing this. However, infographic explainer videos are also popular outside of the tech sector. This practical tool can help almost every industry.
