Are you a video maker? Do you know how to post to video platforms like YouTube? Then you’ll be pleased to learn that videos can be shared across social media platforms.
Because YouTube has already become a popular brand for where people can upload visuals such as movies and images (with or without fun and exciting filters), pushing, say, YouTube videos to the platform would be beneficial to you cause you can showcase your brand and people can have knowledge of your product or service.
We’ll show you 20 efficient techniques to advertise YouTube channel in this article.
1.Organize competitions
Contests are another wonderful way to engage your audience. You may collect viewing data from a single video, boost likes and comments, and grow your subscriber base.
Making the most of YouTube contests is the topic of a separate blog post from us. But here are a few quick takeaways:
Begin with an end goal in mind.
Respect the YouTube contest’s boundaries and rules.
Choose a prize that your audience will desire to win.
Increase your exposure on other social media networks.
Use a tool like Hootsuite for YouTube.
Blendtec’s “Will it blend?” films are well-known. They have used freebies to develop their following for over 10 years and were among the early adopters of the YouTube contest.
2.Participate in community initiatives
The goal is to find your niche on YouTube and increase your audience there. Join channels with comparable demographics to your own. View, consume, and share their content. Leave thoughtful comments or make note of them in your own videos.
This can not only help you obtain a better grasp of what your competitors are doing, but it can also introduce you to new audiences.
Learn how to organise your YouTube videos and communicate with your community using Hootsuite’s simple, user-friendly dashboard:
3. Work with credible influencers
Collaboration with influencers is another way to expand your reach. With the help of YouTube personalities, you may reach out to already active, highly engaged groups. They may also help you create new content if you run out of ideas.
Being real, on the other hand, is the cornerstone to any successful partnership. Look for influencers who share your brand’s values. Is it a good idea to work with them? Will it be of any use to your target audience?
If not, keep looking. Non-authentic content can do more harm than good.
For example, the collaboration between Jackie Aina and Anastasia Beverly Hills makes sense: a makeup artist working with a cosmetics brand.
4. Obey the YouTube community guidelines
YouTube is taking harsh steps against inflammatory content due to an increase in the number of underage users.
Nothing should be posted online that your younger brother would not want to see. Otherwise, YouTube’s recommendation feature will flag and remove your video. According to Statista, automatic flagging alone will result in the removal of tens of millions of YouTube videos by 2021. If you’re unsure, always double-check the community rules.
5. Create a sequence
Consistency is advantageous. Upload videos on a regular basis to keep visitors coming back to your channel.
Give your series a name that is both memorable and keyword-friendly for the best results. Create a distinct thumbnail for each video in the series to give it a consistent look and feel.
VICE News keeps its viewers interested by providing new material every day.
6.Creating playlists
Playlists are an excellent way to encourage users to watch more of your content at once. This is due to the minor addictive nature of these collections. One video ends, and the next begins immediately.
Playlists help with discovery as well. A playlist boosts the chances of a video appearing in YouTube’s Suggested Videos section. Adding keywords to playlist titles is also a great idea.
There are two techniques to creating effective playlists:
Make a theme for your current videos and use it to organise them on your channel page. This keeps viewers on your channel rather than your competitor’s.
Collect videos from similar partners or influencers. As a result, your audience will believe that you are more inclined to share your playlists since they are “in the know.”
7. Use the internet
YouTube is one of the most popular websites for live streaming, especially during the COVID-19 pandemic, when on-site activities had to be postponed. Make use of this by creating content that truly engages viewers.
Live events, Q&A sessions, and webinars are all effective methods. Another excellent way to get ideas is to watch YouTube Live.
8. Include a compelling call to action
Make the most of your carefully cultivated audience by incorporating a compelling CTA in your video.
You could encourage your viewers to share or like your video. Perhaps you want them to click through to your website. Regardless of the “ask,” the best CTAs are always brief, compelling, and urgent.
YouTube offers a call-to-action extension for in-stream adverts. However, there are numerous free techniques for incorporating CTAs into films.
Comments from the host: While looking at the camera, provide your directions to the audience.
Invite people to comment, like, or share your video in the description.
Final playing cards Insert a custom screenshot at the beginning, middle, or end of the video.
Engage with audiences outside of YouTube to build a community around your channel. Look for methods to include videos into your blog, email newsletter, and other social media accounts.
There are various unique approaches to cross-promoting a YouTube channel that do not involve repeating the same video. Consider the following simple concepts to get you started:
the world wide web
Various social media tactics are efficient for different platforms. This process can be sped up by using programmes like Hootsuite, especially if you have many social media accounts.
Examine the video requirements recommended for each social media network. After that, fine-tune the optimization of your video. Make sure that your brand’s general appearance is consistent throughout. Furthermore, take care to adjust the captions you use on a regular basis.
10. Promote both your channel and your videos
Do you know how domain authority affects page authority in SEO? The same rules apply to videos. Profit from marketing both your individual videos and your entire channel. Encourage them to subscribe, and connect to your account wherever possible. As a result, your videos will rank higher on Google and YouTube.
11. Make the most of the holiday season.
Increase your visibility by anticipating what users will be looking for. Use holidays, big movies, and current events to generate timely material. You’d be surprised at how effective this strategy may be!
For example, one month before Christmas, the master of house organisation At Home With Nikki released a video titled “How to Decorate a Christmas Tree.” This was close enough to the holiday season to be appropriate, but not so close that everyone would have done their decorations by December 25th.
12.Make timeless videos
Upload a few legendary videos that your audience will want to watch again and again. Evergreen content includes how-to manuals, lists of tools and resources, stat collectors, tip roundups, and other sorts of content.
Years of high rankings for this type of evergreen content can boost traffic and SEO.
13. Recognize what works for you (and do more of it)
YouTube metrics are effective. Use them wisely!
Dive deeper into your data to gain a better knowledge of your audience. How old are they? What languages do they speak? What kinds of videos do they prefer? Make use of this knowledge to create content that actually appeals to their interests.
Rob Kenney’s “Dad, How Do I?” YouTube videos have recently gained popularity. He discovered his calling: nonjudgmental “Dad” how-to videos for those who need help with jump-starting a car, using a camp stove, installing a ceiling fan, and other traditionally Dad jobs.
TikTok is a popular video-sharing app around the world (as evidenced by the data below), however its 3-minute duration limit is inferior to Youtube’s 15-minute and 12-hour time limitations.
You can advertise your Youtube channel on TikTok by releasing a teaser video or the first three minutes (or 15 seconds, or 60 seconds) of the video and directing viewers to your Youtube channel for the rest. Make sure to include a link to your TikTok channel in your bio.
15.Participate in YouTube challenges and trends
Visit the explore page to see what’s hot on YouTube, which features new and popular content. Trends on YouTube typically last longer than trends on other platforms, and trends and challenges provide quick motivation for new video content (for example, the Boyfriend Does My Makeup Challenge that first popped up around 2006 is somehow still going). Morning and evening routines will be popular videos in 2022.
16. Make virtual reality videos
Virtual reality and 360o videos offer a unique video experience, and the rapid surge in sales of VR gear shows that viewers are hungry for such 3D content. YouTube supports two formats: VR180 and 360o. There are rules for each that describe the equipment you’ll need, how to film, and how the movies are put together to get you started.
17. Video should be distributed in chunks
Posting videos in sections will keep viewers coming back to your channel (as long as they aren’t too long, like a TV show cliffhanger).
For example, although being little over 15 minutes long, this late-night show featuring Jeff Goldblum was posted in two parts (each 7 minutes long). The solution is not to post videos in multiple parts just because you have to.
If you upload in more simply digestible chunks, users are more likely to click on your video where you may gently direct them to Part 2.
18. Obtain YouTube approval
If you have 100,000 or more subscribers, you can seek to be verified on YouTube. (If you need help getting there, here are 15 ways to grow your subscriber count.) In addition, we’ve written a guide on the Youtube verification process.
Although verification is not required for success on YouTube, it will surely help your channel grow.
19. Promote your videos in a YouTube Community post
You also need a certain number of subscribers to access your channel’s Youtube Community page, however only 1000 are required, as compared to the 100k required for verification.
You can post video announcements, polls, questions, and other information for your audience on the feed of your Youtube Community tab.
20. Follow in the footsteps of your favourite YouTubers
You most likely began your YouTube journey as a fan. More than a billion hours of YouTube content have been viewed everyday since the website’s inception in 2006. In addition to comedy routines, cosmetic instructions, and vlogs, your favourite YouTubers are a terrific resource for marketing and promotion guidance.
Look for popular channels similar to yours and see what they do. Then, add your own spin to it. You have access to a wide library that is always growing (500 hours of new videos are uploaded every minute). A school day exists.
Using Hootsuite, you can instantly publish, schedule, and increase YouTube subscribers, views and likes
Also Read-8 Benefits of using yt Promotion for Businesses in-2022
