1. Show The Personality Of The Property Through Vignettes And Details
In real estate, most listings consist of extensive photos that show a lot of space. Display vignettes and details interior photography. This is just as important as taking wider shots. Vignettes and details help create the story of the space. They tell a story by showing personality.
Decorations and cozy corners of the interior can tell the viewer about the lifestyle of its inhabitants. This creates a powerful marketing message that is ideal for interior designers, architects and builders.
2. Use Tethering To Engage Your Clients
Part of the customer experience is that the photo shoot will be very collaborative. This means taking the time to set up each shot and making sure your client participates in each set up. One way to do this is to place the camera on a laptop or tablet.
Tethering allows your laptop or tablet to display photos. This happens as if they were filmed in real time. You can also switch your laptop or tablet to “Live View” mode. Depending on the system you’re using, yes. The live preview mode allows the client to help adjust the space for each photo before taking the photos. It also helps minimize how many photos you have to sift through when editing!
Your client plays an active role in making sure every shot is exactly what they want. This gives them more valuable experience for their investment. A fantastic tethering system to utilise is CamRanger. It is an industry favorite and highly reliable system that enables wireless tethering.
There are other less expensive options available. Investigate your options to see what suits you the best. If you’re okay with not being wireless, you can connect to your laptop with an inexpensive cable and be ready to go!
3. Planning Ahead For Professional Results
Another big part of creating a valuable customer experience is to plan ahead as much as possible. There should be open communication with the client. That way you will know which places to photograph. Also what specific interior photos they want for each room.
And how many pictures did they look at before they finally ran away. You should also visit the filming location. Visiting the web will help you get an idea of the best places to look for photos. You can also see what details or vignettes you can capture and how the light is coming in at certain times of day. It is especially important to know the orientation of the building.
This will help you limit the strong sunlight that overexposes the room. Or knowing where to apply the low-light look when the sun is setting or rising. Visiting the site will also help you figure out what equipment you will be using during the shoot. And this will bring any problems with access to the place or equipment you need to rent. As with any shoot, you need to prepare the night before.
Charge your batteries, then gather your equipment. When shooting indoors, make sure you are shooting at an appropriate height. That’s about 5′ or more for the interior. And hold the camera as straight as possible to avoid further distortion. When editing photos indoors, you want to make sure you’re using the right lens. Here you can fix all verticals (and horizontals for straight shots).
Remember to be consistent when deciding whether or not to turn on interior lighting. And don’t forget you want the right color for any lights you keep.
