One of the ways we do this is by optimizing local landing pages. A local landing page is a page on a website that is specifically designed to attract visitors from a particular geographic area.
Most businesses only have one local landing page. However, many businesses are not aware of the benefits of local landing pages or how to create them. This is where Zib SEO Gold Coast can help. Their team of experienced designers and developers will work with you to create a custom local landing page that is optimized for conversion. Here are some things you didn’t know about local landing pages:
What Are Landing Pages?
Landing pages are a type of web page that is designed to capture a visitor’s attention and drive them to complete the desired action.
Lead capture pages are used by businesses to increase the number of leads or sales. They allow you to track who visits your site, and how many conversions each landing page receives.
If you’re not familiar with landing pages, here’s what they look like:
What Are Local Landing Pages?
A local landing page is a page that is designed to convert visitors into customers.
They are the perfect vehicle for converting someone who has found your website through a search engine or social media post but is not yet ready to make a purchase.
Local landing pages can help you generate leads and phone calls from your marketing efforts on Google My Business, Yelp, Facebook, and other platforms where you have established yourself as an expert in your field.
In addition to helping generate sales leads and new business opportunities, local landing pages also help with SEO (search engine optimization).
Here are some facts about local landing pages that you may not have known:
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They Aren’t Doorway Pages
Doorway pages are those pages that send you to another website after you click on them. This is a violation of Google’s guidelines and can result in your site being penalized or de-indexed.
Local landing pages, on the other hand, allow people to find what they need within your site—whether it’s an appointment booking form, a phone number, or even a map showing directions to your office.
One important thing to remember about local landing pages is that they need to be relevant to the search terms that people use when searching for businesses like yours. They can be used in conjunction with other digital marketing strategies, such as Zib SEO Gold Coast, to further boost your visibility online.
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CTA Placement Matters
The next thing you need to understand is the importance of CTA placement.
Where should your call-to-action be on the page?
A good rule of thumb is to keep it above the fold and on the left side of your landing page. This way, when people scroll down, they’ll see your main message (like what we do in this blog) before they see anything else. This also means that if someone decides not to read your content and just scrolls down quickly, then at least they saw a CTA first!
There are some occasions where CTA placement may work better elsewhere on certain pages but these should be exceptions rather than rules.
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You Don’t Need a Lot of Content
Local landing pages are designed to convert, so you don’t need a lot of content.
This is one of the reasons why local landing pages perform better than regular ones. They’re short and to the point, and all their content is highly relevant to the search query and the user intent behind that query. An example would be someone searching for “SEO company Gold Coast” – their intent is clear: “I want to find an SEO company in Gold Coast!”
So instead of having a long page with lots of different articles on it (like I did with this old blog post), a local landing page will just have one key message: we are an SEO company in the Gold Coast that can help you achieve your goals!
Conclusion
Your landing pages are the most important part of your local search strategy. They’re the first thing people will see when they search for something nearby, so it’s crucial that they have everything they need to make an informed decision about a business before visiting or calling.
