Title, subheads and context-
To design your visualisation, you select the data source, dimensions, metrics, and date range from the Data panel when creating a chart in Google Data Studio.
Your reader will not be able to see the data panel and will have no idea what your chart is about until you take the extra step of include it in your dashboard.
KPI scorecards-
You don’t need to read an article to figure out that your dashboard should include your key performance indicators (KPIs).
As you create your dashboard, pay close attention to where you want to put them. Your key performance indicators (KPIs) are the most important in your report and should be prioritised.
Tables not only make it difficult to find KPIs, but tucking KPIs to the far right of the table in languages where the text is read from left to right signals to your readers that these indications are low priority.
Focus your reader’s attention on critical growth indicators like lead volume, revenue, or return on ad spend rather than vanity and traffic indicators like clicks and impressions.
Goal pacing:
There are advertisers who have set monthly or annual marketing budgets that cannot be changed.
Some advertisers must reach sales or efficiency targets while working with a flexible budget.
Regardless of the method, your dashboard should be able to answer the following question:
How do we know if we’ve achieved our goals?
The method for putting objective pacing into our dashboard is not standardised, and neither are the account goals.
Fortunately, Data Studio has a number of options for adding goals and pacing, ranging from charting against an objective to adding a written explanation.
Trends and historical comparisons:
Trends and historical comparisons enable your reader to determine if things are improving over time – or if they need to be improved.
You may fall short of your objective, but you will always miss it because it is unrealistic.
You may achieve your goal, but your performance falls short of the previous year’s, requiring corrective action.
Your reader won’t be left guessing whether current performance is average, declining, or the “best month ever.”
Categorical tables-
Are you one of those people that thinks tables aren’t very appealing?
However, if your knowledge Studio Dashboard lacks a desk, one element is most likely missing.
Why?
As a result, your viewers will encounter situations in which they must match numerous classes across multiple metrics. Nothing does this quite like a table. Tables are helpful for evaluating default classes such
- Key phrases
- Advert teams
- Campaigns
- Ultimate URLs
- Search Phrases
Conclusion:
Although your data studio can have any features you want, it should at the very least comprise the five items outlined above.
These don’t have to (or can’t) all be independent components. A single scorecard can have a KPI, pace, time comparison, and title.
There are numerous alternate pictures and visualisations that can take your PPC dashboard from good to great. Starting with this list will put you on the path to success and provide you with a dashboard that is well worth the time and work it took to create.
If you have any further questions or concerns, please contact Stellar Digital. We offer SEO, PPC, and other digital marketing services. We have a team of developers, designers, and digital marketers who can assist you with the best solutions.
