The constant flux of change in the global market is spawning a slew of new business trends that have shown to be highly successful in recent years. Video marketing is one of those global trends that is becoming increasingly popular. According to a recent research, more than 63 percent of worldwide enterprises have already incorporated YouTube video promotion into their operations, and the rest are on their way.
If you’re a business owner who’s not convinced why video marketing is so vital, here are five persuasive reasons why it is.
Increased sales and conversion rates
According to studies, simply adding video content to a landing page can raise conversion rates by as much as 80%. That is, there is the opportunity to convert as many visitors as possible into potential consumers.
Videos have the potential to boost sales. It has been proven that products that feature an explanation video are frequently purchased, with over 74% of people preferring to do so.
A higher return on investment (Return On Investment)
Let’s be honest. In order to operate a successful promotional campaign, video marketing necessitates a financial investment. As a result, many business owners may be put off by the prospect of incurring expenses. It does, however, provide the best return on investment. Videos, according to more than 83 percent of firms, can provide a strong return on investment.
Videos are reliable
Every business is built on the foundation of trust. Customers are more inclined to shun you if your brand or items do not appear to be trustworthy. Videos are an excellent way to instil trust in others and establish a positive relationship with clients. You may also use the likes and comments to engage with your consumers. According to a recent survey, 57 percent of all consumers believe that videos have increased their confidence and trust in making online purchases.
Videos can help you rank
Google adores films and bases its algorithm on how much time each user spends watching them. As a result, the longer the movie is seen, the higher the ranking on the search engine result page. According to new data, if a website has a video integrated in it, Google is 53 times more likely to show it in the search results. Other promotional tactics fail to achieve the same level of internet awareness and presence as videos.
Getting the attention of mobile users
The majority of consumers these days are active on their mobile phones, and videos are the ideal way to reach them. Mobile users are particularly drawn to video content, with more than 90% of customers preferring to watch films only on their phones.
In conclusion
It is undeniable that videos have the greatest influence on consumers, and incorporating them into businesses is the most effective approach to attract more attention, popularity, and sales and growth. Use videos to see how your business changes.
