If you’re a business or brand, chances are you’re interested in growing your email list. Email marketing is the most effective way to communicate with your customers, so why wouldn’t you want to harness its power?
Email marketing isn’t just an option – it’s an essential part of any company’s digital strategy. In fact, nearly every major brand uses email as part of its online marketing strategy. Even if your company doesn’t have a huge budget for website development or graphic design work, there are plenty of ways to start growing your own subscriber base that won’t break the bank! So without further ado… let’s get into it!
Due Diligence
With a little research, you can find the perfect email marketing platform for your business. There are dozens of platforms to choose from, and it’s important that you choose one that fits your requirements and budget.
The best way to do this is by comparing different providers in terms of price, features, and ease of use. You should also think about how much support you’ll get from the provider – if something goes wrong with an email template or campaign, will they be able to help?
Additionally, it’s worth doing some research into what your customers are using (if any!) so that you don’t end up sending emails out using an outdated service that nobody uses anymore.
Determine Goals
You should be able to answer the following questions:
- Why do you want to send email marketing campaigns?
- What are the goals of your campaign(s)?
Are you looking to increase sales, grow traffic, or make more money in some way? If so, how much money and how much traffic do you want to achieve through this strategy? How long do you anticipate it will take for results to be seen (a week vs. a month)?
Is there any sort of deadline that has been put on these goals? If so, when does that deadline end and why is it important that they be met by then (if at all)?
Create a killer opt-in offer
An opt-in offer is a special sales page that prompts people to subscribe to your email list in exchange for something valuable. Why should you bother with creating an opt-in offer? Well, there are many benefits.
For one thing, it makes it much easier for new readers or visitors to your site to find out about what you do and how they can be involved with your company or brand. This way they don’t have to go searching around the site looking for information about what you do—you make sure they get it straight away!
Design your form
Keep it simple. Don’t ask for too much information. If a customer needs to give you their address and credit card number, they will do so at checkout on your website or in-store. That said if there are specific fields that can improve their experience with your company, like a referral code, include those fields in the email form as well.
Don’t make them scroll down! Move all the important stuff up front so customers can easily find it when filling out the form. This will increase conversion rates by making it easier for people who aren’t familiar with forms online.
Focus on User Experience
Make emails easy to scan. If someone’s inbox is filled with emails, they might be tempted to skip yours because it looks like another one of the same. You need to stand out and make your emails highly readable and quick-scan, so people will actually read them!
The best way to do this is by using simple language that they can understand easily, without long sentences or complicated words. Keep paragraphs short and use whitespace (spaces between lines) so that everything stands out well when scanning a page quickly.
Optimize for Mobile Users
With more people accessing email on mobile devices than desktops or laptops, it’s critical to make sure your messages look good on mobile devices. To ensure that your emails are optimized for mobile, we recommend testing them before they go live in the inboxes of your recipients.
To ensure that your content looks great on all devices is by use responsive design techniques when creating your landing page. This means using CSS media queries so that it automatically adjusts its layout depending on whether someone is viewing it on a desktop versus mobile device screen sizes.
Grow your list by sharing everywhere you can.
On social media, post a link to where people can sign up for your email list in your profile bio. If you have a blog, include a link in an author bio at the end of each article you publish on that site. If there is an opportunity to include an opt-in form somewhere on your website or within an existing page (like the checkout page), put one there!
In videos and podcasts, include links to sign up for your email list within the description text for each video or podcast episode (if possible). Remember to use hashtags with keywords about what you do so people searching for those things will see them!
Use A/B testing to determine what works best for each email campaign you send out.
A/B testing is a great way to determine what works best for each email campaign you send out. You can test to see which subject lines, images, and content will get the most opens and clicks.
A/B test allows you to create two different versions of an email and send them exactly to same recipients. You can then measure which version performs better based on metrics like open rate, click-through rate (CTR), unsubscribe rate, etc. so that you can make adjustments as necessary before sending out your next round of emails.
The Benefits of Email Marketing
Email marketing is a powerful tool for businesses and brands to reach their target audiences. It is an effective way to connect with customers and prospects and build relationships. There are many benefits of email marketing, including:
- Reach a wider audience: Email enables businesses and brands to reach a wider audience than other marketing channels.
- Cost-effective: Email marketing is one of the most cost-effective marketing tools available. It is easy to set up and maintain an email list, and emails can be easily customized to fit the needs of the sender.
- Connect with customers and prospects: Email marketing allows businesses to connect with customers and prospects in a personal way.
- Drive website traffic: Email marketing can drive website traffic by including links to website content in emails. This can help businesses and brands increase their online visibility and reach more potential customers.
- Generate leads: By collecting email addresses from websites, brands can build a database of potential customers and generate leads.
- Increase sales: Ultimately, the goal of email marketing is to increase sales for businesses and brands. By building relationships with customers and prospects
Conclusion:
Email marketing can be a great way to connect with your customers and promote your business or brand. This guide has provided some essential tips for beginners in email marketing. By following these tips, you’ll be on your way to developing a successful email marketing campaign for your business.
