Many agents believe they can live with a CRM. Agents may not know which CRM is right for them. Agents may not be aware about certain features or integrations.

Experts agree that a lack of key features should never be considered a reason not to use a prebuilt CRM. There is an alternative: custom-made CRM software that can be used for real estate.

Your CRM will be tailored to your needs and include all the information you need for expanding your real estate business. There would be no extra charges for features that you don’t need. It would still be the best CRM for real estate sales that meets your needs.

You might now be wondering which CRM software you prefer: off-the shelf or custom. Let’s take a look at both premade CRM software and custom CRM software.

Pre-made CRM software

• It is not possible to delete or modify certain features and integrations.
• Users pay a fixed monthly or annual cost.
• There aren’t many customization options.
• Apps cannot be updated or repaired.
• Software that has been used by your competition can be used as well, so there is no disadvantage.
• The vendor provides customer service and maintenance.
• Configuration and implementation can be done in minutes

CRM software that is customized

• You are looking for integrations and features to improve productivity.
• You will be responsible for any upkeep after you have made a significant payment, or several times.
• The CRM can be customized to meet your specific needs (layouts, forms, etc.). ).
• You are in complete control of the updates that you make and when they happen.
• Your competitive advantage will be obvious: data generated using proprietary algorithms will allow you to outperform your competition.
• It is not possible to get a free trial.
• This position will help your team maintain the application and support your team. This could be done by hiring someone.
• It may take six months to complete a request, depending on its complexity.

Are you a believer that a pre-made CRM is better?

• If you own a small business.
• You might be interested in CRM and how it can help your business.
• Don’t invest in app creation if you don’t have the financial resources.
• You may not have the resources to maintain the application after it is submitted.
• You can live comfortably with just a few integrations and features

Are you a believer that a custom CRM is better?

• If you are currently using custom-built business software.
• You want to grow your enterprise-level company.
• To help your team do their jobs better, you may need to have specialized tools.
• Competitiveness is key to your success.
• You require adaptability and customizability.

Conclusion

There are many teams and developers that can help you if your custom CRM project is a good fit for your company. They can be hired to create your CRM. You can add all the features that you need to simplify your daily life.