Even though 2020 was a game-changing season in every way, the sports business is primed to rebound and thrive in the next years. With sports expected to prosper and people hungry for sports content more than ever, now would be the time to establish sports marketing techniques to help your business expand.
What exactly is sports marketing, how can an Athlete Marketing agency in NYC help you? This is what you do when you create and distribute sports-related material to advertise your product or business. This is a popular style of marketing that uses sports’ enormous star power to generate sales.
Steps to Successful Athlete Marketing
Sports events may certainly draw enormous crowds since they are adrenaline-fueled and action-packed. These large public events provide businesses with an excellent opportunity to sell their products and services to large audiences.
Higher-profile events can have the added benefit of TV and digital media coverage, allowing firms to exhibit their brand to an even larger (and possibly worldwide) audience – especially when large-scale advertising material like billboards and printed banners are used.
With that in mind, let’s take a look at some crucial actions to take if you want to sell your business to the massive audiences that sporting events attract.
Select your athlete.
Marketing is all about attracting attention and repeating yourself — because repetition breeds familiarity and familiarity breeds trust. Brands that advertise publicly and frequently during sporting events provide a constant “backdrop” to the drama occurring in front of all those people.
There’s a backdrop full of companies that share the spotlight for every suspenseful buildup, soaring win, and crowd-roaring moment. Not only that, but a successful marketing campaign can help businesses become nearly synonymous with the athletes who delivered that dramatic, unforgettable victory.
In addition to the ‘halo effect’ of successful brands for winning individuals, research from the University of Cambridge found that customers are likely to associate favourably with a service or product when they are pleased – for example, when their team has just won.
Having a specific audience in mind.
As with any kind of advertising, it is critical to first identify and comprehend your target demographic. Consider your specific audience’s traits.
An advertisement targeting youth on the West Coast who appreciate an athletic, outdoor lifestyle, for example, may appear quite different than one aimed at elderly seniors who may be more fond of nostalgic sports allusions and fundamental healthy living choices. Similarly, a campaign aimed at parents and kids will necessitate complexities.
While athletes are the focus of sports marketing, they are not usually the intended audience. Consider your target audience’s athletic level while brainstorming ideas to appeal to them in novel ways.
Create brand loyalty
The use of advertising banners as the backdrop to these major athletic events establishes a favourable link with a certain event, making them a valuable marketing tool.
But, as difficult as it may appear, cultivating brand loyalty does not have to be. After all, each of us can only be aware of so many brands at any given moment… and the more ‘there’ a certain brand is (for example, certain soft drink firms), the more we’re conscious of their existence over that of their rivals.
Often, selling your brand boils down to the ‘correct place, correct moment, correct frequency.’ Fostering brand loyalty might be as easy as displaying your beer brand (for example, ‘Beerweisberg’) on banners around a sporting facility, such as ‘Beerweisberg supports Liverpool FC.’ And, while real hardcore fans may choose to purchase Beerweisberg because the company supports their team, many more individuals may just prefer Beerweisberg because it is the brand with the cleanest presence in their memory following the big game.
Perfectly timing your material
Because sports marketing is so tightly linked to annual sports and live shows, it is critical to evaluate the best time to release your content. This is also when an athlete marketing agency in NYC comes in handy As an example:
- Capitalize on the pre-game buzz by promoting in advance of an event.
- Take advantage of opportunities to applaud winning teams when everybody is looking.
- Keep a careful eye on star athletes and schedule material to coincide with them while they are most prominent during the season — or when people miss them during the off-season.
When it comes to arranging content across multiple platforms, timing is everything. Consider when the email is more successful than social media.
When it comes to arranging content across multiple platforms, timing is everything. Once you’ve established a regular publishing schedule and an efficient email campaign, consider employing automation to maintain constant material flowing out to your clients and potential customers.
Making Use of Social Media for Athlete Marketing
Hiring athletes for Social Media Marketing is essential for sports marketing. As a result, social media is an effective approach to increasing brand recognition. Because of many fans’ close connection with social media as a means to enhance their game-watching experience, it is the current cornerstone of sports marketing.
About 52% of die-hard sports enthusiasts use their mobile phones while viewing an event on another device. Use this power to interact with your consumers beforehand, though, and after the big game by improving your social media marketing.
Are you ready to create your own sports marketing plan now that you understand the value of targeting a specific audience, developing dynamic content, forming alliances and sponsorships, and using the power of social media? Or do you need an athlete marketing agency in NYC to show you the ropes?