Are you tired of beautiful ads from people who are always smiling while live streaming? They look flattering and skeptical, they want to convince you to buy something. If only companies like Flicknexs knew how to present their products and services in a more personal way…
Marketers are beginning to understand this, as evidenced by the live statistics below. That’s why video is slowly becoming the best way to gain brand awareness.
Here are some numbers to warm you up:
Impressive Live Streaming Statistics
- 96% said they watch explainer videos to learn more about a product or service.
- With over 9.3 billion watch hours, Twitch is now the world’s largest live streaming platform. 79% say a brand video convinced them to buy a software or app.
- The live streaming market will be worth more than $247 billion by 2027. Videos generate 1,200% more shares than text and images on social media.
- Businesses using video saw a 41% increase in search traffic. 40% of consumers believe that watching a video on their mobile device makes them more likely to purchase a product.
- 74% of millennials find videos helpful when comparison shopping. Using video is key to a successful marketing approach. Especially if it’s live video. That’s enough to chat.
Tell us the latest facts!
Eye-Opening Live Streaming Statistics for 2022
We all spend a lot of time at home and stream a variety of content. So what will live streaming statistics bring us in 2022? Let’s look:
With over 9.3 billion hours watched, Twitch is now the largest live streaming platform in the world.
Let’s first assume that the gaming platform Facebook experienced the highest growth rate of 210% year-over-year between 2018 and 2019. Impressive!
Twitch only gets a fraction of that number, 20%, but awards for the most watched hours of streaming during that time period.
Facebook experienced 2.5 billion active monthly users in Q4 of 2019.
Facebook is the largest live streaming website worldwide. Twitch is considered the largest based on the total number of hours watched in 2019, which can be confirmed by the current Facebook live streaming statistics.
According to YouTube live streaming statistics, 70% of people prefer it over other platforms in 2020.
Although Twitch and Facebook appear to be the most popular platforms for live streaming, a survey found that 70% of respondents chose YouTube as their favourite video platform. So, while it may not have reached its full potential in terms of live streaming yet, we’re excited to see what’s in store in the coming years.
With 37,106 million views in April 2020, Mixer was the third most popular platform after Twitch and Facebook.
Mixer is showing promise despite having the lowest year-on-year growth, at only 0.2%. It received 37,106 million views in April of this year. That is one of the most astounding live streaming statistics for 2020!
There are expected to be 1.495 billion SVOD subscriptions worldwide by 2026.
The total population will exceed one billion this year and will increase by 65% between 2020 and 2026. It’s not surprising, given how many new members joined during the COVID-19 pandemic.
Live Streaming Market Stats and Facts
Following are the most recent statistics that reveal the size of the market and the key players.
By 2027, the live streaming market will be worth more than $247 billion.
The live streaming market is rapidly expanding. Experts predict that it will be worth nearly $250 billion by 2027, growing at a CAGR of 28.1%.
Between April 2019 and April 2020, the live streaming industry grew by 99%.
The total number of hours watched on the four major streaming platforms in April 2019 was 1,971 billion. Fast forward to April 2020, and this figure has risen to $3,934 billion, a 99% increase.
According to 2020 live streaming trends, Hulu is the largest live TV streaming service in the United States.
With 3.3 million paid subscribers, Hulu is the largest live streaming TV service in America. This is most likely due to the large catalogue of “on-demand” content with essential RTMP technologies.
General Live Streaming Statistics
Here are some additional general statistics and data about the live streaming userbase, as well as much more!
80% of consumers would rather watch live videos from a brand than read a blog.
Who has the time to read the instructions? It’s much easier to see how it’s done this way.
Everything nowadays is about information and productivity. We prefer to get as much as we can in as little time as possible. Few people are interested in reading about the product. Let us just see what it can do.
63% of people aged 18-34 regularly watch live streaming content.
Millennials are using online live streams to express themselves in new ways. Although we all prefer watching people in real time, such content is mostly created by younger users.
This fact in no way diminishes the significance of the figure. On the contrary, it demonstrates the younger generation’s shift away from more traditional pre-recorded videos (and the written word) and toward new and exciting live ones.
Worldwide, 47% of live streaming video viewers are watching more live videos than a year ago.
More than half of viewers watch online streams on social platforms, compared to 34% who use TV networks’ websites or apps.
The variety of ways to access the content explains why an increasing number of people are watching live videos online. Half of all internet users in the United States said they watch live streams at least once a week. And 23% of those polled admitted to doing so at least once per day.
Live videos account for more than one in every five on Facebook, and they are watched three times longer than pre-recorded videos.
Knowing you’re watching someone in real time gives you a rush.
There are numerous advantages to live video-streaming events, according to viewers. 79% believe it promotes more genuine interaction with the audience.
According to 63% of people, using a live video to promote a product adds a human touch to digital marketing.
This type of interaction has mutual benefits. 60% of content creators say getting real-time feedback from their audience is much easier. It ultimately contributes to the improvement of the service. Furthermore, Facebook Live will be used in 32% of all video marketing strategies in 2020.
67% of people who watched a live stream bought a ticket to a similar event the next time it happened.
Yes, you read that correctly. 67% of people purchased event tickets after seeing a similar one online.
Furthermore, 45% of live video viewers are willing to pay for live, exclusive, on-demand video from a favourite team, speaker, or performer.
It’s clear that live streaming is an effective way to draw people to your concert or sporting event.
Live streaming is expected to account for 82% of all Internet traffic by the end of 2021.
Live videos are here to stay, whether it’s an influencer giving his daily dose of advice to his followers or a brand launching a new product in front of millions of viewers.
Unscripted, interactive, and natural product placement is gaining popularity among marketers and brands. As a result, the desire to live is stronger than ever and will only grow stronger in the future.
By 2025, the streaming industry is expected to be worth $124.6 billion.
To put this in context, the streaming industry was worth $30.29 billion in 2016.
It’s not just growing; it’s exploding. Statistics from live streaming can help explain why this is the case.
With its limitless opportunities, live streaming is every marketer’s wet dream. It is inexpensive, effective, and simple to implement.
52 percent of live stream watchers prefer ad-supported content to paying for a subscription.
The platform you pick determines how you may monetise your live stream. On Twitch, for example, viewers may subscribe to your channel. In exchange, consumers may skip watching advertisements and have access to more emoticons for the conversation. While this appears to be a good thing, 52% of live stream consumers prefer to view ad-supported material.
Live Streaming News and Events in Numbers
Conventional TV is slowly dying, and it looks like news programs, sports events, and live concerts will be the first to go. Let’s look at some of the numbers behind it!
Breaking news make up 56% of the most-watched live content.
The second most-watched type of live content are speakers and conferences, tied with concerts and festivals at 43%.
It hasn’t really happened until it is online! More and more people search the internet to know the real story. It is easier than ever to stay informed.
Depending on the internet for your daily scoop is most pronounced when it comes to local news.
According to a recent study by the Pew Research Center, 41% of Americans say they prefer to get their local news via TV, and 37% prefer to do it online.
Social media has become the best way to share information – from cooking recipes and pictures of your pets to important news and upcoming events. People pay attention to these posts, even if they don’t always believe them.
63% of sports fans are interested in paying for an all-sports over-the-top channel.
According to the Center for the Digital Future at USC Annenberg and ThePostGame, 56% of those interested in streaming sports would pay more for online streaming than for traditional TV channels.
It’s also not surprising that the younger generations want to get everything online.
Sports fans aged 15-36 say they would pay the most, while older viewers prefer to stick to advertising-based TV networks.
80% of women describe themselves as sports fans and are willing to pay up to 50% more for over-the-top content.
Women like sports as much as men, apparently.
Whether it is because of the competition itself or they just want to see fit, sweaty men – women are hooked. They are also ready to pay more for exclusive content.
In households with children, the percentage of people who would pay more for live streaming online jumps to 70%. Once you are a parent, every free second counts.
65% of millennials and younger people are consuming sports content on a mobile device.
To be honest, the only reason I still keep my cable TV subscription is for watching sports. Once it becomes possible to get all sporting events online, I’m joining the cord-cutting crowd.
Millennials are consuming everything through their phones or tablets. Sports content included.
Younger people are also more likely to be attracted by supplemental sports programming – 60% say it is important to them.
Speaking of exclusive content:
87% of audiences would prefer to watch online vs. on TV if it means more behind-the-scenes content.
Viewers are no longer satisfied with just watching the event itself – they need backstage access.
Until recently it was enough for celebrities to record what happens backstage and then share the video online. That doesn’t cut it anymore.
Take for example MTV’s Video Music Awards. If you are watching them on TV, like a barbarian, there will be regular commercial breaks. But if you stream them on MTV’s website, you can watch, in real-time, exclusive interviews with your favorite artists right after they have received an award.
45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer.
Celebrities seem to be aware of the power live interactions have. They make it a point to host Q&A sessions, exclusive online interviews, and even live concerts.
Apart from being far more exciting, live streaming inspires more simultaneous activity. When people watch something live and they like it – they want to share it.
51% of people watching live would email or text about it, compared with 43% when it’s on-demand and 41% when it’s TV broadcast.
57% would post something on social media if the event is live, compared with 49% if it’s on-demand.
60% of viewers will do an online search while watching a live stream.
This serves as proof that live videos achieve higher engagement with audiences.
In comparison – 53% of viewers will search while watching video-on-demand, and 48% if it’s on TV.
You don’t even need to explicitly promote your product or service – just casually mentioning it in your live stream does the trick.
43% of viewers say compelling content is the primary motivator for live online viewing.
If you have content worth sharing, a live video might be the way to present it. The emotional engagement rate for live content is a whopping 25% – much higher than the 17% for on-demand viewing.
Popular streamers are already taking advantage, engaging their viewers much better than your average vlogger.
While we are on the topic of popularity, have you thought about how live streaming has influenced the gaming world?
There are 3.8 million streamers broadcasting on Twitch in 2020.
Twitch.tv is one of the biggest live streaming sites right now. It enjoys more than 15 million unique daily visitors, each spending an average of 95 minutes watching live gaming.
Still not impressed? In 2019, by the middle of march March viewers watched more than 184 BILLION minutes of content. The maximum number of concurrent viewers for the same period was 2,633,655. On top of that, there is a 55% growth in the average number of concurrent live channels in 2020.
Such a huge and engaged audience is hard to turn down.
82% of Twitch users say sponsorships are good for the gaming industry.
Gamers don’t care what is in the corner of the screen, as long as it doesn’t cause lag. In fact, 80% are open to brands sponsoring a specific gamer or a team.
After all, in a few years, the most probable answer to the question “What do you want to be when you grow up?” will be “Professional gamer.”
It’s always nice to know that people are making a mint out of the entertainment they provide for you.
Conclusion
For marketers, video has become an essential tool. It enables you to present information in a more interesting manner than traditional methods. Even great if it’s live.
Tech behemoths are aware of the trend and are always attempting to attract us with new methods to upload live footage. That makes video easy to do and has a high ROI, which is precisely what marketers want.
If we’ve learnt anything from these live streaming numbers, it’s that it hits all the right buttons with customers. It’s interesting, real, and intriguing.
Get started today with your very own live streaming platform!!!
