Whoever is associated with the business of digital marketing knows the relevance of keywords. They are one of the most important aspects for any search engine optimization agency. An effective and efficient SEO Strategy requires fine understanding of those keywords which are more closely related to their products and services. As an SEO strategist you must go through an extensive research on keywords so that this understanding can help you to build an alignment between your websites and search engine’s algorithm. There are several ways to conduct keyword research. One of the most traditional ways among those is keyword rank tracking. Today I will discuss about some challenges and solutions that you would face while perusing keyword rank tracking.
Challenges & solutions:-
First of all, any keyword ranking data does not represent a partial truth. It’s because the intentions and necessities that are associated with all keyword searches, varies with person, place and the device as well. More these are the three factors personalization, localization and types of devices) that can always bias your keyword ranking report. So you can’t say which is depicting the true ranking repot. The simple way to address these challenges is to conduct
Place:
Different places have huge impact on any keyword ranking report. The reason for this is very simple. Different places have varying no of user and visitors who have their own intention and purpose to visit your website. So, rather than pursing an average keyword ranking report on the whole country, one must depends upon local keyword ranking reports.
Device:
The same concept is also applicable for varying set of devices. As we know mobile and desktops both have uncommon set of users. So as an SEO strategist you must take out different keyword ranking report, both for mobiles and desktops.
Person:
Any regular visitor of your website will be positively biased to your information and with the same reciprocity; any regular visitor of competitor’s website might be negatively biased to your given information. So it is clear that individual’s intention and interpretation can affect any keyword ranking report. But this was an old story. With the removal of Google + from the search Engine Result page personalization has left with very less impact on the keyword ranking.
Value estimation:
Estimating the value of a particular keyword is not an easy task. It’s because we don’t know how much traffic an individual keyword can send. We also don’t know which particular keyword is highly capable of sending highest no of traffic. As a result, we are unable to measure up the capability of individual keyword, in terms of sending traffic; we cannot identify the exact value of a keyword.
To encounter this problem, you have to adopt a quit different way. Even though you don’t know which keyword is sending high traffic, you still know which pages are receiving search traffic. With the use Google analytics you can identify those websites which are receiving high no of traffic. Once you are done with it you can tie it up with your keyword ranking result. Rather than depending upon individual keywords this gives you the scope of estimating the value contributed by content and pages.
