There’s no way to overstate the value of using video in your content marketing strategy. In fact, video searches for specific services or items account for roughly half of all internet search engine queries today. If video marketing isn’t currently a key component of your company’s marketing plan, it should be.
And there are a plethora of free and simple-to-use sites for hosting those videos, with real YouTube video promotion being one of the most prominent. However, there is a significant distinction between merely uploading a video and promoting it such that it reaches your target audience. Marketing your video material properly can help you expand your business in ways that free hosting sites like YouTube just cannot.
Fortunately, there are a plethora of good video marketing strategies at your disposal. These platforms make it simple to promote your content, track the performance of individual videos, and much more. We’ve done some of the legwork for you by developing a list of the best seven video marketing solutions for businesses. This will save you time and effort as you investigate the dozens of video marketing platforms available today. As you begin your search, this can be a terrific place to start for your brand!
Why Does Your Company Require a Video Marketing Platform?
Still not sure that your company has to invest in a video marketing strategy? We understand. It’s not easy to comprehend—especially if you’re new to it.
You’ve become accustomed to depending on free video hosting services like YouTube for your content because you have a low marketing budget.
A video marketing platform for business, in comparison to a video hosting platform, goes well beyond allowing you to post and share your material to include features such as:
individualization of the players
simple website and blog embedding analyzation of data
The comprehensive customisation options afforded by a specialised marketing platform are where most firms gain the most. The correct video marketing platform for business, in particular, will allow you to easily control how and where your video is seen by users. How can you decide which choice is ideal for you now that you have a better grasp of why your company needs a video marketing platform? To help you narrow down your options, we’ve compiled a list of the top seven video marketing platforms accessible right now.
- The video Wave.
Wave.video is the first game-changing solution on our list for businesses of all sizes. You’ll have access to a powerful online video editor through its user-friendly platform, which will allow you make great videos in any format and for any platform imaginable. Wave.video also includes a cloud-based video hosting service that allows you to publish, embed, and distribute your videos as soon as they’re finished.
Meanwhile, Wave.video’s social content calendar will assist you in coming up with compelling content ideas for your brand’s social media profile. You’ll never be short of video ideas with fresh content ideas arriving daily, as well as manually vetted content suggestions. To help you get started, Wave.video offers hundreds of free professionally designed video themes.
Last but not least, for each video you post, Wave.video provides an automatic landing page generator, making it easier for you to interact and convert potential buyers.
What’s the best part? Wave.video is completely free to join! Basic video editing, five free video embeds, and unlimited social media native sharing are all included in the free account. If you upgrade to the Business plan, you’ll gain access to additional services like:
There are almost 100 million royalty-free video clips and photos available.
SEO-boosting software
custom domains with reseller rights
Customizable video player with 50 brand presets
Filmora is second.
Are you looking for a video marketing platform with extensive editing capabilities? Filmora is a fantastic option. Filmora makes it simple to produce and upload excellent videos by providing a variety of overlays, filters, stock photos/videos, and more. This platform also includes a unique green screen capability that allows you to be even more inventive with your message.
Filmora offers a variety of options to meet your needs, including the popular Filmora9, which incorporates video marketing to assist raise brand recognition via video. You’ll be able to get a better sense of who is watching your videos thanks to analytics and other integration options (as well as many other valuable insights).
- Visit Vimeo
Vimeo may be worth a look if your company has a low marketing budget. This platform, which has plenty of video-editing features even in its free account option, also includes some basic metrics that can be useful when your company is just starting started with video marketing.
Vimeo’s user-friendly interface makes it simple to create beautiful films from the comfort of your own home or on the go. You may then share, embed, and publish your movies to your own website or social media sites like Facebook, YouTube, and Twitter.
Vimeo has a lot to offer in terms of metrics as well. You can utilise analytics to learn more about how people find your videos, which devices they’re watching them on, and even where they’re situated. Additional reporting allows you to examine how your films perform on social media, as well as pinpoint the exact time in your video where viewers may begin to leave. This allows you to gain a better sense of what’s working and what needs to be modified in your video marketing plan.
Powtoon is number four.
Are you still feeling daunted by the actual video-making process? Is worth a look if you’re searching for a platform that will really coach you through every stage of generating your video. This platform also has a number of pre-made themes and stock movies to work with, so you can get the style and feel you want for your video without putting in a lot of effort. Once When you’re satisfied with your video, Powtoon also allows you to directly export and submit it to YouTube, which means you’ll have one less thing to worry about!
The 8 Best Thumbnail Makers for Creating Engaging Videos
When you sign up for a Powtoon business account, you’ll get access to a number of benefits, including:
For easier cooperation, shared media libraries are available.
Asynchronous cooperation via the Powtoon platform with 24/7 support and an average response time of one hour.
While Powtoon’s reporting and analytics aren’t as comprehensive as some of the other platforms on this list, it’s still worth considering if you want to make video creation as simple as possible.
- Wistia
Wistia is a strong contender when it comes to video marketing solutions that focus on lead conversion. Wistia offers a vast range of analytic and marketing capabilities that you should not neglect, in addition to its clean and modern video producing interface. One of the most distinctive aspects of a Wista account is the “Turnstiles” option, which allows you to ask a viewer for his or her email address or other contact information before they can watch or continue watching a video. If you want to convert your video views into valuable leads, this is a great option. In terms of analytics and reporting, Wistia has a lot to offer. Individual reports are simple to read and comprehend, especially if you have little experience with video marketing. Meanwhile, reporting capabilities such as heat maps allow you to see where each video’s viewers “drop off,” which might help you create better videos in the future.
- Suite
WeVideo is worth a look if you’re searching for a simple and easy-to-use video creation platform that also fosters cooperation with other members of your creative team. This portal gives you access to over one million royalty-free video clips, music clips, photos, and other assets to help you create professional-looking videos. Meanwhile, with features such as quick transitions, motion effects, calls-to-action, and even green screens, customising is a breeze.
WeVideo’s cost is perhaps its biggest feature; paid accounts start at $4.99 per month, while business accounts start at $29.99 per month. All business accounts come with a three-person team licence, limitless video publishing, entire brand control, and premium editing features for iOS and Android devices.
Vidyard is number seven.
idyard has a lot to offer in terms of video creation and analytics tools if you’re serious about taking your video marketing to the next level. One of the most appealing aspects of this video marketing platform is that each plan is completely customizable. This means you can pick and choose the features you want, ensuring you never pay for anything you won’t use. Vidyard has a lot to offer, from customisable players to simple user metrics to email gating and all in between. This platform also allows you to conduct A/B testing on video thumbnails, making it easy to decide which version of a video is most likely to perform well for your business. Another cutting-edge feature promoted by Vidyard is the ability to produce personalised films that will include a person’s or company’s name in the content you create!
Which Platform Is Most Appropriate For You?
As you can see, there are numerous video marketing platforms available nowadays. Finally, the best option for you will be determined by a variety of criteria, including your company’s marketing budget and your level of experience/familiarity with social media marketing. video creation, as well as the analytic features you require.
At the end of the day, the most important thing is that you select a video marketing platform that meets your brand’s specific needs not only now, but also as your company grows and scales. We hope that this list will help you find what you’re looking for!
