The demand for soap boxes is arising with time. The soaps generate sales of $599 million units every year. And in this chart of sales, there are vari
The demand for soap boxes is arising with time. The soaps generate sales of $599 million units every year. And in this chart of sales, there are various brands but the brand which is at the top is “Dove”.
Dove manufactures different kinds of soap bars which are really smooth on the skin and leave no need of moisturization afterward. However, the Dove brand is owned by Unilever which is the most popular brand within the soaps market across 80 countries around the world.
But what if Dove soap was sold without the box or in paper wrapping only so, will it have that domination in the market? Of course not because the packaging is the key to embracing the outlook of the custom soapboxes. So, if you are running a soap business and want your soap brand to get dominant in the market as Dove soaps are then focus on the outer packaging of the box.
Read this blog post to crack the three simple tricks in order to make your brand popular:
Select the Soothing Colors for Your Box
What are soothing colors? According to science, it is justified that colors can relax human beings. You have read it right…!!! Colors have a great impact on us emotionally or psychologically. So, if you see the Dove brand packaging it uses two main colors which are white and blue.
The blue color is famous for giving a calm and cooling astringent effect. However, it is the best advice for your brand to select soft colors to catch the onlooker’s eye in the soap business.
Various people get a shower after a tiring day and want to relax while bathing. That’s why the addition of the blue color on the custom soap packaging will calm the mind, reduce anxiety, lower the blood pressure, and give a cooling effect to the eyes.
Moreover, the white color depicts freshness and clarity. It reduces stress and during bath, the white color soap bars give peace to mind.
Don’t Skip the Logo
Logos addition on the box creates a huge difference on the mind of the people. It separates your brand on shelves and increases your loyalty towards your brand. You have to grab the attention of the customers by incorporating a nice logo.
For instance, the Dove brand logo clearly depicts the brand name and looks very eye-catching as spot UV and embossing features have been implemented during its manufacturing. So, follow the name of your soap brand while designing the logo for your soaps.
Don’t miss the Addition of Graphics
Graphical artwork is a game-changer. Nicely present your soap usage through the means of illustrations or graphics. For instance, if you see the Dove brand their soaps comprise of moisturizing cream and they have depicted nice graphics on the outer packaging of the box in which the soap bar is getting dipped into the cream or milk.
However, this graphical artwork nicely conveys the meaning of their soap bars. So, you can also implement one of the ideas like this and can rock your soap brand by having custom soap boxes.
COMMENTS