Omnichannel is the word to which the customers are looking forward. They want such experiences that every device is connected and can perform on them and maintain attention towards the customer journey.
Check Netflix and Flipkart. They are setting high standards every day with enhancement in personalization for the user experience.
A headless Laravel CMS provides personalization to improve the user experience. Also, it boosts sales by converting the visitors into potential customers.
Just personalize some of the fields for content, and you can enjoy these types of personalization interactions without any change in layout or adding any new pages. It can easily just update the content as per the visitor type.
We are going to explore the enhancement of personalization with Headless Laravel that will benefit your business
But first, check on Headless Commerce
The separation of a website’s front end from the back end is Headless commerce architecture.
It decouples the presentation layer that will include style, fonts, and texts from eCommerce functionalities like pricing, checkout, security, etc.
In headless commerce, the developers have an option to choose front end technology. It delivers the content with enhanced personalization and can integrate it with different back end technology.
Don’t mix the two words, personalization, and customization. Though both perform the same thing, i.e. change in the content and features as per the client’s requirement.
So first, check the differences between both of them.
Difference between Personalization and Customization
Personalization is something that is being done by the system which is in use
Set up the system in such a way that it can easily identify users and accordingly shows the content.
It is perfectly fit on the individual level (for eg. Nykaa shows the products based on users past browsing) or at a group or audience level (e.g., an intranet showing the information for a certain location or a certain role, such as a job function).
Whereas customization is being done by the user
The clients can specifically change the look and feel of a website as per their requirements. This will come under the name of customization.
It can involve many things like changes in the interface, functionalities, and colors, etc.
Advantages of Enhancement in Personalization
These days everyone is changing their website’s look and feel to look trendy. But if you’re not thinking to personalize your content strategy then you will lack behind.
This strategy will create a huge difference compared to the traditional eCommerce while you serve content that is more personalized to the targeted audience.
Now let’s check the benefits of headless commerce personalization
Recommendations of Relevant Products
Suppose you visit some random headless eCommerce store, and it keeps on showing you the irrelevant products then how much it would be annoying to you. For sure you’ll not visit that website further and will never recommend it to anyone.
So, it is very important to show the relevant products. If website personalization uses the clients’ data to show them what is fresh and relevant to them. Then it’ll increase the chances of purchasing the product from your store.
Headless Laravel CMS after enhancement will support the product recommendations that will generate business through increasing the conversion rates and average order values.
Conversions from the Landing Pages
One of the benefits of using the headless Laravel CMS is that you can easily personalize its content types and the fields.
That will let your marketing team promote the change parts of your landing pages and after changing them there are more chances of getting highly converting pages.
This enhancement will not only benefit your marketing team but also target different audiences. The audiences will be influenced by personalized guidance for the home and landing pages.
Seamless, enhanced, and personalized landing pages would help you to attract customers. By showing them what he or she is looking and in return will increase your conversion rate.
Visitor’s Time Increased
If your headless CMS is providing personalization, then for sure it would increase the time of the visitors on your site. This converts those visitors into potential customers.
It is a very obvious thing that visitors’ will only stick to your website or app longer if they found it is showing all the relevant pieces of information for which they were surfing on the internet. It will let the users explore the website.
The best part about it is that your editors can edit the content as per the geo targeted rules based on the Google Optimize you have set. Go forward with personalizing the experience for the same page to target different places.
Using personalization, you can allow users to access the relevant products. In return, it will increase brand loyalty, turn those customers into loyal customers that will improve the overall experience.
The word personalization is very huge and strong if it couples with the right team. It is the very first digital marketing strategy that easily brings the revolution for customer experience and revenue.
So, whenever you think to personalize your store, go ahead as it will benefit you in many terms.
