Medical Website Design organizations are under special control by the law and must also meet some search engine requirements. How to take into account all the nuances and increase the ranking, read in our material.
Content
- We take into legal account requirements
- What information must be included on the site?
- Why is it difficult to promote medical website design?
- Factors affecting the promotion of a medical site in search engines
- Who to entrust to writing texts for a medical site
We take into legal account requirements
Medical organizations can directly influence the life and health of a person by providing him with this or that service. Their work is regulated by a variety of regulations, including:
- Federal Law ” On the Fundamentals of Protecting the Health of Citizens in the Russian Federation “;
- Federal Law ” On Compulsory Medical Insurance in the Russian Federation “;
- Order of the Minister of Health of the Russian Federation of December 30, 2014;
- Federal Law ” On Personal Data. “
When designing the official medical website design of an organization, be sure to take into account all legal requirements. This will help you avoid fines and litigation.
What information must be included on the site?
- Full name of the organization, data on all divisions and branches;
- Date of state registration, information about the founders and management bodies;
- Opening hours and the most detailed contact information: addresses, phones, e-mail, links to social networks, map;
- Certificates, Licenses, and other documents confirming the right to engage in medical activities;
- Information about medical workers: full name, position, education, certificates, awards, and achievements;
- Data on insurance medical organizations with which the company has concluded contracts for the provision of compulsory medical insurance services;
- Contact details of organizations supervising medical organizations in a particular region;
- Appointment schedules for all doctors;
- Detailed rules according to which the organization provides services: making an appointment, hospitalization and medical examination, clinic visits, preparation for examinations;
- Types of medical services provided;
- A complete list of paid services and their prices.
Why is it difficult to promote medical website design?
Google has special requirements for sites that affect visitors’ health, safety, and financial well-being. To get to the top, you need to meet the evaluation criteria of the EAT algorithm.
To rate YMYL pages, Google uses the concept of EAT. Compliance with EAT factors directly affects the growth of the site’s position in Google and the effectiveness of Medical SEO Services promotion. EAT stands for Expertise, Authoritativeness, and Trustworthiness.
Expertise. The professionalism of the authors of the site is confirmed by diplomas, licenses, certificates, and distinctions (awards, prizes).
Authority. The experts who speak on the site influence the professional community and are trusted. Your resource is used as a source of information by specialists in the industry. It’s great if other authorities and experts cite the site. Links are left to it.
Reliability. Accuracy, authenticity, and relevance of the data provided on the site. Validate content with research, photos, videos, and customer and expert reviews.
We have prepared a checklist of commercial factors for EAT and YMYL sites. You can get it by submitting a request here:
SEO Checklist
Factors affecting the promotion of a medical site in search engines
- Internet reputation. Unfortunately, doctors often do not have enough time for full-fledged blogging. They do not have time to respond to comments, communicate with the audience, and actively declare themselves on social networks promptly.
- Registration of doctors’ cards. Be sure to place separate pages on the site for all clinic doctors. In the specialist card, indicate your full name, and add a photo, copies of diplomas, and certificates.
- Customer reviews. Create a page with a form to post reviews about doctors and the clinic’s work.
- Highlight your benefits. If the clinic has high-tech and modern equipment, be sure to write about it on the website, this information will increase your rating and customer confidence.
- Detailed section “About the clinic.” Through this page, you build the trust of future patients in your organization.
- More photos. Invest in high-quality images of the interior of the clinic and staff. Be sure to take pictures of the reception with friendly administrators, a photo of the reception waiting area, doctors’ offices with equipment, and a children’s corner. This will positively affect people’s emotions and reduce their fears.
- Opt-out of pop-up ads. Avoid explicit advertising with banners. Search engines do not approve of mixing the content of pages of medical sites with intrusive advertising.
- Reasonable price. Do not give patients a detailed price list with hundreds of items. This is incomprehensible and inconvenient.
- The site must be responsive. Your resource should be convenient to use on different devices.
- Work out the page with clinic services. Specify all methods of diagnostics and treatment available in the institution. Add a description of indications and contraindications, and mention the need to consult a specialist.
- Smart navigation. All navigation elements should be as visible as possible.
Who to entrust to writing texts for a medical site
- Ideally, the content for a medical website design should be written by a certified specialist – a doctor. He will be able to provide the site with reliable and up-to-date information and reveal problems deeply and from different angles.
- It’s great if these specialists can fill the resource in tandem. In articles, it is better to indicate the doctor’s authorship, which will increase the credibility of the search engines.
- Structure articles, highlight the main ideas, and use bulleted and numbered lists, tables, and navigation. Add good quality photos and videos.
- Constantly monitor your site for conflicting information. It is important to exclude facts that are not true completely. Any references to folk treatment methods and the imposition of purchases are unacceptable
