The global prenatal vitamins supplements market, In 2019, the market was worth USD 382 million, and it is predicted to grow at a significant rate between 2020 and 2026, with a CAGR of roughly 8%. The rising awareness of a healthy diet among individuals, correct medication among pregnant women, and an increase in birth abnormalities are all factors driving the expansion of the supplements market. Other factors such as increased awareness of the benefits of prenatal supplements, poor nutrition for the infant, and increased demand for the product among pregnant women are likely to drive the supplement industry forward.
Prenatal vitamins supplements are essential amino acid and mineral supplements recommended for women throughout pregnancy and lactation. These supplements are not a replacement for food; rather, they serve as a supplement to nutritious foods, filling in any nutritional gaps in a typical diet. These vitamin supplements assist women maintain their health during pregnancy by reducing the risk of preterm birth, birth abnormalities, and low birth weight babies. Prenatal vitamins are similar to other multivitamins in that they contain different levels of certain nutrients tailored to the needs of an expectant mother. Folic acids are recommended throughout early pregnancy and in some cases before conception. During the first several weeks of pregnancy, it’s critical to address basic foetal growth needs.
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Trends, drivers, restraints, and opportunities in the market:
● The rising knowledge of the benefits of prenatal supplements is a crucial factor driving the worldwide prenatal vitamin supplements market forward.
● Individuals’ growing knowledge of the importance of a healthy diet is predicted to have a beneficial impact on the product’s market growth.
● Proper treatment among pregnant women, particularly in the early weeks of pregnancy, is a driving force in the product’s market growth.
● Because of the baby’s poor nutrition during the first month after birth, vitamins play an important part in their health. This is predicted to have a beneficial impact on the product’s market growth.
● The rising demand for the product among pregnant women, owing to its benefits, is a driving factor in its market growth.
Insights into the Global Prenatal Vitamins Supplements Market:
The Global Prenatal Vitamin Supplements Market has been divided into four categories:
Types:
● Folic Acid
● Essential Fatty Acids
● Iron Supplements
● Calcium Supplements
● Others
Application:
● Retail Stores
● Direct Selling
● Online
Competitive Environment:
There are many international brands in the global market for prenatal vitamin supplements. Some of them are as follows:
• Abbott Nutrition
• MegaFood
• Rainbow Light Nutritional Systems Inc
• Garden of Life Inc
• Biotics Research Corporation
• Atrium Innovations Inc
• Church & Dwight Co Inc
• Metagentics
• Church & Dwight Co
• Thorne Research
Regional Perspectives
In 2018, North America had the highest share of 53.1 percent. Because of the growing number of self-directed customers, the area is likely to maintain its dominance during the forecast period. Furthermore, increasing dietary supplement penetration and simple access to high-quality goods are two other reasons driving demand for prenatal vitamin supplements in the region. Furthermore, the market is growing because to the prevalence of a sedentary lifestyle among women in Western countries. In the future years, Europe is expected to grow significantly.
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