For the successful online presence of the eCommerce websites, Google has shared an online guide. For this reason, Google has added a new section for the developers. Anyhow, if you are selling a product or a service on your eCommerce website, this guide is equally important to you. By reading this guide, you can’t only show the products in the Google search but you can also show these products on other surfaces on Google.
If you want to enhance the performance of your eCommerce website, you should follow these Google publisher practices. Here, we will discuss these Google publisher practices to improve the performance of the eCommerce website.
Surfaces to Appear eCommerce Content on Google
No doubt, most of us consider Google the world’s biggest search engine. As a web developer, you should know that along with search engines, Google has also some services for mobile as well as desktop users. Anyhow, the primary concern of Google is mobile devices. In most cases, Google shows these products outside of the general results. Its reason is that consumers show interest in these products at these places.
Google call these services ‘surfaces’. The most important surfaces to show eCommerce products on Google are Google Images, Google Lens, Google Maps, Google My Business and Google Search etc. If you want to improve your eCommerce website by following Google publisher practices, you should think about these surfaces.
To provide a higher ranking in Google, Google checks the product information. That’s why sharing the product data with Google is also among the Google publisher practices. Google has also mentioned different ways to share product information. For example, you can share this information in the form of structured data and product feeds etc. Google will save this information in its merchant centre.
After saving this information, it will show this information to its shoppers at the appropriate moments. This section of Google shows that if you will include this information, it will provide appropriate benefits to your eCommerce website.
Include Structured Data
It is also one of the best Google publisher practices for eCommerce websites. Therefore, you should also include structured data in your eCommerce website. This thing will help Google to know the structure of your website. While including structured data on your website, you should follow some appropriate tips. Here, you should also keep in mind the recommendations of Google.
First, you should link all the pages of your website. Based on these linkages, Google tries to find the relationships between these pages. You should also ensure an easy navigation structure on your website. It will provide help Google understand the structure of your website.
Things to Keep in Mind While Launching a Website
In the Google publisher practices, you will also know the step by step processes to launch a website. While launching a website, you will have to take an overview of its technical, design and coding perspectives. First of all, you will have to do competitor’s research. Here, you should try to analyze the strengths and weaknesses of your competitors. It is the best way to get an idea about the battle in which your website will enter.
Secondly, you should define the audience and their needs. Thirdly, you should also define the goals of your website. Fourthly, you will have to develop a content strategy. At last, you should also make a promotional plan for your website.
The navigation of a website lasts some direct impacts on the sales, bounce rates and conversions of a website. You should provide a clear roadmap to the visitors to find the best information. If they fail to find the best information on your website, they will leave your website. That’s why the eCommerce website’s navigation structure is also among the Google publisher practices.
If you want to make its navigation best for the users, you will have to pay attention to its colour, font, headlines, images and speed etc. You can also use some essential tools to enhance the navigation of your website.
Optimize the URL
If you want to optimize your website for search engines and provide the best experience to the users, you will have to optimize its URLs. While optimizing the URLs of your eCommerce website, you should also keep in mind that you are fulfilling Google publisher practices. To optimize the URLs of eCommerce websites, you should include keywords in the URLs by describing your content. For the separation of different words, you should use hyphens. While adding these words, you should not use the uppercase letters.
You should also try to keep these URLs descriptive and brief. Webmasters should know that they can’t change these URLs. Therefore, they should use static URLs. Webmasters should limit the use of unnecessary folders in the URLs.
Pagination and Incremental Page Loading
Google has also included these things in the Google publisher practices. According to Google, you can easily improve the experience of the users by displaying the subsets of the results. Anyhow, you should also make sure that Google crawler is taking all the content of your website. If something is missing, you should take action. To provide the best experience to the users, you can create category pages.
Anyhow, you should display specific products on each category page. You should allow the buyers to post reviews on your products. The positive reviews will also enhance the ranking of these products. You can also enable comments on the blog posts. To provide a better experience to the users, you should speed up the loading of the initial page. Google publisher helps you to find the best essay writing services firm if you are interested.
Conclusion
To provide the best experience to the users and to get a higher ranking in Google, Google has shared the guideline in the form of Google publisher practices. For example, you should utilize all the surfaces to show the content. These surfaces are Google Images, Google Lens and Google Search etc. You should include the structured data in your eCommerce website. The developers should also look at the structure of the website. They should also pay attention to the pagination and incremental page loading.
