Live streaming is a concept where people broadcast themselves on a platform in real-time. It has gained popularity because the content is raw and it shows the actual reality of a person. This concept helps the audience to connect with the creator on a more personal level. Video content has been a part of the internet world for a very long time. With the latest development in streaming, now there is a concept of pre-recorded live streaming that will help the creators to maintain the essence of live and edited footage together. In this article, we will explain everything in detail about pre-recorded live streaming and how it works.
Live Streaming
Live streaming refers to the simultaneous recording and transmission of any form of media. Streaming is distinct from live streaming because it is only accessible after fact that it has already been documented. When live streaming, everything happens immediately. The advantage of live streaming while simultaneously filming the performance is that it puts pressure on the performing artist while allowing the audience to watch the broadcast.
Convert your loyal followers into brand advocates and build a social army of these evangelists to promote your live streams. Encourage sharing and engagement on your live stream promotion with perks and incentives that are reserved for your social army. And, don’t forget to appreciate your loyal followers for spreading the word. It works magic.
How Pre-Recorded Live Stream Works
Over time, we at Resi have noticed a major increase in interest in streaming pre-recorded videos. Why is this increase occurring, you may ask? Streaming pre-existing videos offers users a long list of advantages that provide flexibility and greater control over their broadcasts. Some of these advantages include: reducing the stress and workload the day of your event, having the ability to edit your content before it goes live, and being able to manage your time effectively when streaming with Resi.
One of the biggest perks to using a simulated live stream in contrast to a real-time live event is the amount of stress you can avoid on the day of your broadcast. Under normal conditions, the day of a live event is usually one filled with lots of pressure and little time. This type of environment can sometimes lead to breakdowns in communication and an unsatisfactory final product.
However, with pre-recorded content, simulated live streams, and automated broadcast schedules the day of your broadcast doesn’t need to be something your entire team dreads. By using your pre-recorded video in a simulated live stream, you’re given the ability to record during normal working hours so you’ll never need to scramble at the last minute to capture the content you need. You’ll also be given the opportunity to use the days of your broadcast as effectively as possible, focusing on creating a thorough workflow and stress-free environment that your production team will thrive off of.
Pre-recorded videos and live videos each have their own location and time, making one more appropriate than the other. One of the most significant differences is that pre-recorded videos are great for conveying concepts. So, if you ever have to do a blog video or a sales page video, you have to sit down and provide very specific information that you don’t want to get lost in or ramble over.
It will take some time to plan and film it because you have to go over very specific yet detailed information then pre-recorded live streaming is your savior. To make live streaming successful, you must interact with the audience. In contrast, it makes no sense to go into unnecessary detail with pre-recorded streaming. The nature of your requirement will determine whether you choose live streaming or pre-recorded streaming.
How To Schedule Your Live Streams
Begin your live video promotion by scheduling it as soon as you’ve finalized the topic. It’s the foundation for successful live stream promotion and is meant to give potential viewers all the information they need to catch you live. So, schedule your live streams and take random visitors a step closer to becoming your brand evangelists.
Alright, so as soon as you have scheduled your live video, promote it on all social media channels where your audience is. Instagram, Facebook, LinkedIn, YouTube, and Twitter — create social media posts on all these platforms to generate buzz about your upcoming live video session. Advertise your live stream at least two weeks in advance. Then, give a subtle reminder a week before, then a day before, and finally, two hours before you hit that live button.
Leverage digital communities, social media groups, and online forums to elevate your live stream promotion. Smaller brands and start-ups can also send personalized messages on WhatsApp groups to announce their upcoming live streams and tell the attendees why and where to catch them live. The recording of live streams is a simple procedure.
You just have to record your video as you normally do and then publish it at a later time.
- Edit and prepare a pre-recorded video for live streaming. It could be any type of video, from live recorded sessions to edited stream highlights to product advertisements.
- Create or sign in to your LivePush account.
- Then, select the Stream a Video File option.
- Set up the following details for your event:
- Title
- Summary
- Date and time
- Thumbnail or cover image (recommended size: 1280x720p)
- Choose the platforms where you want your pre-recorded video to appear.
- Click the Create Event button.
What is LivePush
Live push is a video streaming dashboard that provides live media streaming, live scheduling, and VOD hosting services. Easily broadcast live media to over 45 streaming platforms at the same time, including Facebook, YouTube, Twitch, and LinkedIn, with no additional effort from the user. For live and recorded media streaming, Livepush supports HD, Full HD, and 4k resolutions and automatically encodes them into low-to-high resolutions for a faster and more adaptable streaming experience. Live push provides multiple free plans to avail Twitch and Youtube streaming at the same time.
Features
Pre-recorded streaming has solved all the problems of matching the deadlines. Now you don’t have to worry about crucial broadcasts or crazy timezones. LivePush provides many functionalities for your streaming.
- With LivePush, you can pre-record your crucial broadcast or paid content and schedule it to be live at your desired time.
- LivePush accepts all variations of bandwidth and bitrate in incoming streams and forwards it to the site.
- LivePush supports all kinds of streaming platforms and now you can stream through the RTMP server/key pair.
Conclusion
The concept of pre-recorded live streaming has solved many problems that a streamer might face. The pre-recorded streams with the scheduling feature have eliminated the problems with different time zones, multiple deadlines, and loads of work. Now you can record your stream beforehand so that you have time to focus on new trends and content too. Earlier, we discussed how you could promote your upcoming live stream through emails. If you opted for that, make sure to send a follow-up email to that email list. Share the replay with them in case they missed the live session. Ask for feedback and invite suggestions for future live stream topics. As you follow the live stream promotion tactics mentioned above, be creative. And, don’t let mistakes bring you down. Keep that spark in your brand’s content alive with live streams!
