How To Create a Winning Business Plan?


How To Create a Winning Business Plan?

A business plan is like the blueprint of a building that guides its construction. The document is usually prepared when the business idea is conceived

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A business plan is like the blueprint of a building that guides its construction. The document is usually prepared when the business idea is conceived and can be adjusted as the entity grows. Some business owners can introduce it later to set the long-term objectives and make the employees understand the vision, mission and purpose of the venture.

When you are launching a start-up or wish to buy a business for sale in Brisbane, you need to have a business plan. It helps in securing funds for growth and attracting investors. It is also needed for a systematic and planned development of the company and reduces the risk of losses. Thus, it is imperative to create a winning business plan that helps the entity develop faster. Here is how it must be written.

1. Executive Summary

executive summury

The first part of the business plan is the executive summary which gives a brief description of the objectives and the vision of the company. It gives a peek into the products and services, target audience, competition, leadership, team, financial projections and capital requirements. The one-to-two-page summary gives an overview of the detailed business plan and is often read by the investors to determine if the venture is attractive enough for investment or not. It usually puts across a problem in the market and informs how the business will resolve it.

2. Business Description

The description of the business offers details about the registered name of the entity, its physical location, key people in the management, number of employees, founding date, measurable business goals, important roles, vision and mission of the company, etc. It must also provide details about the industry where the business will operate and the presence of other similar or superior products in the same target market to establish the uniqueness of the brand and its identity.

3. Organisational Structure

This section offers details about the legal structure and type of the business that you are launching, such as a company or a partnership. It will provide an insight into the hierarchy and delegation of work in the organisation. The structure will inform about the roles that will help in the expansion of the business, including an accountant, project manager, human resource manager, administrator, attorney etc. Besides the internal public, the business will also associate with suppliers and vendors, and they must be mentioned here.

4. Products and Services

product services

Entrepreneurs must provide all the information about their products and services. It must cover everything, starting from the idea of the product to its demand among the target buyers. This part of the plan should talk about the unique selling proposition or exclusive features of the product that differentiate it from competitors’ products. Other related information in this section includes details about trademarks and patents that will protect the products from getting replicated. It should also include the pricing model and the distribution plan.

5. Operations Strategy

Operations are related to the day-to-day functioning of the business and the way the team operates. The operations plan explains the logistics requirements and equipment needed to perform different tasks regularly. It provides information about the tools and technologies that will be utilised by the employees to complete their projects and their delivery. It informs the organisation about the responsibilities of every team and the resources that will be allocated to them for the same.

6. Marketing Strategy

Marketing and sales planning are essential to explain how to reach the customers using various media channels. It will provide details about the type of media that will be used and the budget that will be assigned to these campaigns. It will also define the places from where the products will be sold, such as specific supermarkets, e-commerce sites and other retail outlets in a specific geographical area. It will also help in identifying the opportunities in the market that can help in promotions and growth and the risks that can lead to a decline in sales.

7. Competitor Analysis

Competitor analysis

The business owner needs to identify the direct and indirect competitors in the target market. This part of the plan covers SWOT analysis of the competitors to understand why they are performing well and what is working in their favour. It also determines their weaknesses and how these can become the strengths of the business. It is also needed to study their marketing plan and learn key facts from it.

8. Financial Forecasting

It is vital to consider the financial projections of the business for the next three to five years based on realistic data obtained through research. The estimates must include profit and loss and the cash flow of the business. It should calculate the funding that will be needed to run the business and how the debt will be managed.


A business plan is a significant document that must be developed after thorough market research. It must include inputs from the accountants and the core team to make a comprehensive roadmap for the business.