We have news for you if you launched a YouTube channel with the expectation that you would simply upload material and instantly get a large following. Even producing and publishing high-quality material is insufficient. You must do real YouTube Promotion if you want it to succeed. You don’t need to spend a fortune to do a real YouTue promotion, so don’t worry. In fact, we’re going to show you how to market your YouTube channel for free in this article.
500 hours of new content are posted to YouTube every single minute (Statista). There would be new information added every day for 12,000 hours. There is a ton of competition for your three-minute Video. No matter how wonderful your YouTube content is, it might never receive the attention it deserves if you don’t give your attention for doing a real YouTube promotion . Fortunately, you can launch your content out of YouTube anonymity and gain more views and followers by using the free YouTube channel promotion techniques and ideas we’re giving here. You don’t yet have a YouTube channel. Then, learn how to promote it after you’ve created a popular YouTube channel.
How to do a real YouTube promotion for Free?
Like other social media sites, YouTube is always evolving. What was hip when YouTube first gained notoriety has changed significantly from what is available today. Don’t get us wrong, though; YouTube’s library of amusing pet videos keeps expanding. However, in recent years, influencers, companies, marketers, and enterprises have all turned to YouTube as their go-to platform.
According to Buffer, 62 percent of businesses use YouTube to do real YouTube promotion of their content, proving that it is a terrific addition to any marketing plan. But in order to make the most of it, you’ll need to find inexpensive ways to attract viewers to your videos and channel subscribers. Knowing how to market your YouTube channel for free is crucial for this reason.
Create Content Worth Promoting
Yes, we are aware that what we just said about even the best content being useless if no one sees it. However, the other side of that is that no one will watch poor quality video. Therefore, you must load your YouTube channel with content that is worthy of doing real YouTube promotion if you want to successfully advertise it. If not, you’ll end up producing boring YouTube material that viewers view just once before unsubscribing and disengaging.
The simple process for creating YouTube content is this:
- Choose the right type of YouTube content
- Script (or at least outline) your video
- Record your video
- Edit your YouTube video
- Upload your video
- Add an awesome YouTube video thumbnail
- Optimize your YouTube video
Use YouTube SEO
The simplest free marketing strategy for your YouTube channel is SEO. In addition to being a social media site that focuses on videos, YouTube is also the second-largest search engine in the world, behind Google, with billions of searches carried out there each month. By using YouTube SEO, you can make sure that the right keywords are being used in your headlines, video descriptions, and tags, which will increase the likelihood that people will find your content on the platform.
Keywords:
Start with your topic to determine the best keywords for your YouTube content. Use the autosuggest feature of YouTube’s search box to enter the subject and get keyword suggestions. In order to generate the appropriate material and optimise it for search, there are a tonne of YouTube SEO tools available that may assist you in discovering the keywords used by your target audience.
Video Titles:
Once you’ve selected your target term, you should utilise it in your video title, preferably at the start. The title of your video is the first thing viewers will see, so you should make sure it’s appealing and naturally incorporates your keyword. It’s preferable to use a title that fits inside the 66 character limit because Google will automatically truncate your video’s title to that length in search results.
Video Descriptions:
When it comes to getting your content to appear in YouTube’s and Google’s search results, your YouTube video description is crucial. Consider what details you want to give viewers about your video while writing the greatest YouTube video descriptions. To make sure you’re utilising SEO, include your goal keyword and associated keywords in the description of your video. We also advise you to provide a hyperlink to comparable materials that you possess (a link to a blog post on the same topic, for instance).
Tags:
The YouTube algorithm can quickly learn about your video’s topic through tags. Keep your tags pertinent to your brand and your content; avoid using irrelevant tags in the hopes of improving your search engine ranking. You might at first, but YouTube’s algorithm will change your ranks when viewers move on from your material. After all, YouTube encourages users to stay on the site, so if your content isn’t engaging them, it won’t be ranked highly.
Build a Community:
You may establish yourself as an authority in your niche and sector by producing YouTube video, which is one of its advantages. People will start looking for you because of your expertise. By creating a community, you can keep them interested. On YouTube, community building doesn’t have to be difficult. Simply responding to your viewers’ comments on your videos, offering additional relevant material, and consistently adding value to their life is a terrific place to start. On the platform, a community area can be created as well:
Collaborate With Other Creators:
Work together with YouTube influencers and other creators without hesitation. Cross-promotion like this helps both parties and effectively increases your reach. Collaborations are straightforward: two or more YouTubers team up to make a special video for every one of their channels. Start by locating another YouTuber with a similar audience to make it happen. Next, extend a hand and explain your case.
Run a Contest:
One of our preferred free strategies for promoting a YouTube channel is to hold a contest. When done well, contests can increase your YouTube subscriber count without artificially inflating it with people who are only there to enter the contest and aren’t actually interested in your brand or your content. Contests have a tendency to draw a lot of attention.
To prevent people who aren’t actually interested from entering, we advise giving away something that is directly relevant to your expertise. You have to be able to think of something intriguing to offer away regardless of your niche.
Promote Your YouTube Channel on Social Media:
You’ll also need to have profiles on other social media sites in addition to your YouTube presence. Don’t worry; not all of them are included. Simply pick the social media channels where your audience is most likely to be found. In this section, we’ll discuss how to promote your YouTube channel for free on Facebook and Instagram, which are still two of the most widely used social media sites.
Facebook:
More than 2.8 billion people use Facebook regularly. Despite the fact that Facebook users tend to be older, it nonetheless has a persistent reach. Simply click the Share option on YouTube to share your YouTube videos with your Facebook friends. Facebook, like the majority of social media networks, favours homegrown content. Create a teaser or sneak peek video that you can share on Facebook and link to YouTube for the complete video instead of just publishing your YouTube video there.
In order to separate your personal life from your brand, we also advise setting up a Facebook page.
Instagram:
More than 1 billion people use Instagram each month, with 60% of those users being between the ages of 13 and 34. Here’s what you should do to advertise your YouTube channel on Instagram for free:
Step 1: Change to a Creator or Business Account
On Instagram, anyone may add a creator or company account. Simply click Account, then Add New Professional Account under Profile Settings. This will open up technologies like analytics for use by professionals, which brings us to the next move.
- Monitor Your Analytics
You may learn more about your audience and the performance of your material by looking at your Instagram analytics. You can generate and publish content by using this information to learn more about what your audience like.
- Maintain Consistency
You must have a consistent presence on Instagram if you want to advertise your YouTube channel there. That entails updating Instagram frequently and posting at the appropriate moment. Engage your audience using pictures, Instagram Stories, and Reels as well as links to your YouTube videos.
- Utilize IGTV
Instagram’s native video platform is called IGTV. IGTV is a fantastic tool for promoting your YouTube channel on Instagram. Before directing visitors to your YouTube channel, you can make teaser movies to introduce your channel and its contents (ie, “get the rest of the story over on my YouTube channel”).
For category labeling and search, YouTube uses hashtags, just like many other social media networks. By using hashtags, you may help more people locate your videos. Additionally, you can categorise your videos using hashtags without adding them to playlists (though we recommend that you create playlists, too). Up to 15 hashtags can be used on YouTube, after which all additional hashtags will be disregarded. Between 3 and 5 hashtags per video description appear to be the sweet spot.
Spend some time searching for those hashtags to see what comes up before you start adding them. You might not want to use a hashtag and have your material associated with everything else that appears if you discover a tonne of low-quality content associated with it. Additionally, you can design unique, branded hashtags that will direct followers to more of your content.
Promote Your YouTube Channel on Forums
One of the best free locations to advertise your YouTube channel is on forums. However, there is a strong “no promotions” rule on several boards. Make sure you’re contributing something worthwhile to the debate to avoid this. Don’t just enter, depart with a link to your most recent YouTube video. Instead, interact with the forum users and only share stuff that will be helpful to them.
Wrapping Up:
You now understand how to do real YouTube promotion for nothing. Users are continuously asking for more content on YouTube even though it is already overflowing with it. You need a strong YouTube marketing plan that uses both paid and unpaid advertising strategies to prevent your videos from being lost in the crowd. When you first start out, you might not have the funds available for sponsored promotion. You’ll be able to increase your YouTube views, increase your subscriber count, and take charge of your own story with the advice in this post.
But if are thinking that you need more growth then consider for hiring a video promotion company like Video Boosters Club to emphasize on your YouTube success.
