If you want more people to pay you money, you need great product descriptions. Product photographs attract attention, and you can even earn sales solely based on them. However, if you truly want to take your product pages to the next level, you’ll need meaningful, well-structured, and customer-centric product descriptions that sell.
What is the significance of product descriptions?
Why should purchasers care about words if they can see your product in high-resolution images? Isn’t it true that a picture speaks a thousand words? Yes, but words are still important. Words create images in our minds, and well-crafted words have an impact on us that images alone cannot match.
They complement each other like cookies and milk. When I look at your product website, the text tell me a tale about what my life would be like if I buy it, and the visuals allow me to imagine myself in a detailed, living setting.
Let’s be honest about it. The word “product descriptions” doesn’t even come close to describing it. You can almost imagine Ben Stein in an eye drop commercial based on the sound. As he informs you about all the features and characteristics, he becomes monotonous and boring. Terrible. This isn’t the kind of response you’re searching for.
That’s not what I’m looking for at your shop. Your product pages are deserving of more than a drab and uninteresting narrative. I don’t want you to squander your time and energy by creating descriptions that are as dry as a bag of crackers. You want to write product descriptions that will make people want to buy your product.
What factors influence the quality of a product description?
This isn’t some sort of literary enchantment. To write top-selling product descriptions, you don’t have to be Tolkien or Rowling. Three easy steps will put you miles ahead of the competition. Make sure your descriptions are relevant to your potential purchasers, easy to understand, and include any information that is required.
What methods do you use to make product descriptions more relevant?
To begin, you must write in a style that appeals to the people who are most likely to give you money. Your clients represent a distinct demographic in their own right. They may fall into other categories, but everyone who buys from you has one thing in common: they buy from you.
That your clients have a distinct set of desires and demands that your brand fulfils. They’ve got a problem, and you’re the answer.
Then, in your own words, find out what problems you solve for your consumers. In their own words, find out how they rave about you and your goods. Then copy and paste those words into your marketing text and product descriptions.
This is your value proposition, to borrow a well-known marketing term. It’s about using what you sell to solve your clients’ problems.
How to obtain this data:
Buyer reviews are a fantastic resource. There is no greater source of information for your descriptions if you already have some. This is your store’s fountain of youth.
Another source is social media. Find the purchasers who engage with you, tag you, and tell their friends about you. Those are the people you want to sell your product to. Make a list of the words they use.
Topics that important to your buyers will be discussed on hobby/interest sites or Facebook Groups connected to what you sell. If they’re well-liked by your customers, they’ll most likely know the correct words and phrases to utilise.
Message Boards/Reddit – If you sell anything and there are message boards or a subreddit for it, you’re getting the words straight from the source.
Directly question your customers. They’ll tell you all you need to know. Offer them store credit in exchange for participating in a more advanced survey in which you call them and pick their brain.
What methods do you use to make product descriptions more readable?
The next stage in writing product descriptions that sell is to transform the mind-blowing data you have gathered into something useful.
This is less about being a great writer and more about planning and preparation. You haven’t started writing yet. You’re making preparations. You’re creating the foundation for the future.
To begin, consider what you want to convey. Include the facts that your customers care about the most. Make certain to mention the value your product will bring to the buyer’s life. Higher price points will necessitate more persuasion and nurturing to close the deal.
Then, decide on a format. You should format your descriptions in the same way that you created a template to make your photographs make sense. You make material much easier to understand for your buyers by breaking it down into natural parts and consumable portions. It’s a great idea to combine sentence-based narrative forms with numbered or bulleted lists.
What methods do you use to ensure that your product descriptions are complete?
Having a ‘full’ product description implies that you are providing all of the information your buyers require to make a purchase. They don’t require a barrage of information; instead, they require exactly the perfect amount of knowledge at their fingertips.
Source: product rule , product features
