SMS is one of the easiest ,fastest, growing and most innovative ways to reach a more people. This is because SMS marketing provides a targeted and secure way to deliver information to existing customer databases. A simple SMS can initiate a conversation, get the recipient to take action, and eventually lead to more transactions.
Bulk SMS can provide your business with new and powerful global opportunities. Recent SMS-related statistics speak for themselves, but here are just a few examples. There are over 5 billion active mobile subscribers worldwide. The SMS read rate is 90% in 15 minutes [1]. Also, while SMS generally accounts for less than 5% of the total marketing budget, quantitative analysis of leads recently reported that leads generated through Branded SMS Marketing had a response rate of over 35% [ 2].
If you still need to be persuasive, here are five reasons why SMS is an effective way to communicate with your customers.
Arrival
With SMS, you can reach virtually anyone. Australian operators are 2011 as migration and business adoption continue to drive growth, while almost everyone in the developed world owns and regularly uses mobile phones as their primary source of communications. It can have more than 25 million mobile subscribers a year. Customers can be contacted almost anywhere, locally or globally, if service coverage is allowed. In addition, SMS reaches the end user directly, unlike many alternative media that often get lost in the cluttered advertising world.
Cost-effectiveness
The cost of communicating via SMS is much lower than any other method. SMS Marketing Campaigns offer great flexibility in pricing and can be tailored to a budget with a guaranteed success rate.
Customer engagement
Two-way SMS can drive engagement by communicating one-on-one with your customers and allowing end users to participate in brand interactions. This helps keep your campaign away from static advertising and add elements of interaction and connectivity between your brand and your customers. Mobile outbound campaigns (using virtual-only numbers) enable customer-initiated conversations and provide the company with new leads.
Targeting
Existing customer databases allow marketers to target customers based on specific demographics or other relevant customer information. This allows marketers to communicate using personalized related materials. SMS can be delivered in a timely and appropriate manner, making marketing messages more relevant and responsive. This also results in a lower opt-out rate compared to other communication media.
Versatility
There are many value-added applications for using mobile messaging. For example, reopening relationships with past customers, strengthening loyalty programs, and communicating current marketing offers and promotions.
This can also be done via different platforms such as web to SMS, email to SMS, or by leveraging an existing in-house platform or system using one of SMS Global’s different APIs. It can be used in a more integrated and automated way.
