Packaging has a major role to play in the ecommerce business. If the quality of products leads to a good brand name, the quality of packaging materials is like the cherry on the cake. Customers love to have a good unboxing experience. In order to make it more exciting and fun for them, colour plays a major role in designing the packaging materials. You can also customise your cardboard boxes from a good company providing bespoke cardboard boxes. Packaging Midlands is an online wholesale store that provides you with custom packaging all over the UK (Custom Packaging UK).
We all know that a good quality packaging box is the best for the safe shipping of the products. It should be strong, sturdy, reliable, durable, sustainable and eco-friendly. But is this enough? Of course not. A good packaging should also provide a memorable experience of unboxing. It should look colourful, attractive and alluring. It should give a good message to the customers. It should give important information about your brand, products and overall about the business. In short, look for cardboard boxes that are customisable with these factors available.
Impacts of colour in Packaging Design:-
To get such bespoke cardboard boxes and other packaging materials like packing tapes, bubble wraps, foam rolls, etc, do proper research and find a good packaging company providing these things.
The impact of primary colours in packaging boxes
- Red: It is the most common colour found in cardboard boxes. It symbolises energy, power, strength, life, love and passion. You will find many food industries using this colour, because it is the epitome of metabolism. Apart from that the colour is bold, warm and attractive. Hence it creates excitement and grabs immediate attention. Therefore if a sale is going on in an ecommerce store or in a shopping mall, the word ‘sale’ is written in red colour. So you can use this colour for your bespoke cardboard boxes to improve the name of your brand.
- Black: Black is also a common colour used for branding and packaging. Just like the colour red, it is bold and vibrant. It represents luxury, authority, sophistication and strength. The colour is versatile. Hence it can also represent the versatility of your business. Sometimes some cardboard boxes are painted in black with the brand logo in colour gold. Mostly products that are delicate, expensive and luxurious are packed in these boxes. It makes the product look more elegant and sophisticated. So when you are shipping luxurious products, do use a black colour cardboard box to give a vibe of sophistication and elegance.
- Green: Using eco-friendly and sustainable cardboard boxes for shipping your products? Why not paint them green to give a good message to your customers? Yes, green is associated with nature, with Mother Earth. It symbolises eco-friendliness. It is the epitome of sustainability and recyclability. Apart from that the colour green represents harmony, calmness and the secret of proper balance in life. The lighter shade of green represents calmness and the darker shade symbolises wealth. This colour is used in packaging boxes while delivering breakfast and while shipping expensive and eco-friendly items. Use strong packing tapes for the boxes and deliver your products with a good message.
- Pink: We all know that pink symbolises femininity. It represents softness and subtleness. The colour gives a calm vibe. It also represents beauty. Sometimes it symbolises sophistication. So mostly women’s perfumes, cosmetics, women’s toiletries like soap and body wash are packed in strong and sturdy pink coloured cardboard boxes. So if you are shipping a female product, make sure that you are customising your cardboard boxes in pink colour. It will create a great excitement for your customers. Bespoke cardboard boxes like these always create a good impression in the mind of the customers.
- Blue: The colour blue is universally loved by both men and women. It gives a royal and elegant vibe. It symbolises trust and coolness. You need to use different shades of blue coloured packaging boxes for different products. As the colour blue is the representative of creativity, use the bright hue of blue colour packaging boxes for the young mass who love creative products. While shipping some professional products, try to pack them in the darker shade of blue packaging boxes. Pack products that give the vibe of tranquillity, reliability and efficiency, because blue is the representation of these vibes.
- Purple: Just like colour black, purple also symbolises luxury and sophistication. It evokes comfort, gracefulness and classiness. It is the symbol of status and reputation. It gives you a vibe of fantasy. So when shipping products that are sophisticated, reputed and graceful, use bespoke cardboard boxes in the colour purple. It will make the customers feel elegant.
- Yellow: Yellow is the most vibrant and bold colour. If you are using cardboard boxes in the colour yellow, the boxes will grab the attention first and then the products later. It symbolises positive energy and fun. It evokes optimism. Since it gives a positive vibe, it evokes hope in the mind of your customers. Apart from that it represents innovation, loyalty and honour. Since the colour itself gives a happy vibe, generally the products that make people happy and positive are packed in the yellow colour packaging boxes. These packaging boxes are used to pack products that are manufactured for children.
Summing Up
Colour has a major role to play in your business. Colour is symbolic and it makes the mood of your customers positive. So when you are shipping products, customise your packaging boxes with different colours and designs. These bespoke cardboard boxes will not make the experience of unboxing memorable for your customers, but they will also improve your branding and will help you in gaining more profits.
