The website performance is an asset for the business, which also acts as the online representation of the business. People can easily view, connect, and engage with the company, brand, or business. Over time, the value of websites is increasing. And people’s expectations with the website too.
Likewise, the website performance is improving and making an easy path for the audience to do multiple things on the internet. To stay in this online competition you need to optimize your website. If your website is still lacking performance, then you need to optimize it. Again, if you don’t have a proper team to look after your website, then you can hire a website development company.
The website designing company in Delhi, Art Attackk, like agencies provide the best and quality website designing services. Partnering with us can help you to optimize the website.
There are ample benefits of website performance optimization that will serve towards the growth of the business. Here are a few benefits:
1. Increases Conversion Rate:
It is a fact that many visitors bounce back if the website takes a few seconds longer to load. Every second counts, surfers on the internet want a quick solution and your website acting as a solution for them will be beneficial for you.
If your website takes a longer time to load, then you will lose these opportunities. This will eventually affect the conversion rate. Thus, it is important to improve website performance.
2. Improves Search Engine Ranking:
The search engine ranking algorithm has been advanced and changed with time. An optimized website helps in considering the site as relevant, authoritative, and becomes an important factor in positioning the site on the search result page.
3. Achieving Marketing Goals:
Although many have separate landing pages, still few prefer using websites. Along with that, the website is used for marketing on search engines. For instance, Google paid ads, for such things, you need to have a well-performing website.
There are many such benefits of an optimized website, this is why many prefer the website development company for developing their websites.
10 Tips to Improve Website Performance 2022:
1. Conducting Regular Tests:
The website design company in Delhi recommends you conduct regular speed-test of the website. This will help you to keep an eye on the loading time and optimize it accordingly. There is much software available as open-source and paid. You can choose the best suitable one for you. It also offers various features, in which, you can easily detect the elements slowing down your website.
So, we recommend you conduct the speed-test weekly once or twice.
2. Optimize Image Sizes:
Though many designers started using graphics in their website designs. The website designing company in Delhi is sharing a few tips to use images, which won’t have an impact on the loading time.
- Use .png images to maintain the quality of images
- Prefer using vector images
- Vector images are lightweight and optimized ones.
- Compress the file, which will make images lightweight
- Try to avoid the images in most of the places
Above are a few tips, which you can follow to avoid the images, slow down your site.
3. Minimal Elements:
Minimalistic websites are the new trend in website designing, where the website development company prefers to build a simple and minimalist site. It looks clean and eye-catching for the visitors with enough white spaces. You can follow these tips for better website performance.
- Ensure every element has a purpose on the web page.
- Shift the focus on content rather than other stuff.
- Focus on building intuitive navigation
- Minimal the usage of images
- Use multiple fonts
- Maintain enough white space on the web pages.
These elements will make your website load in seconds and create engagement with the audience as well.
4. Try to Reduce HTTP Requests:
It is used by web browsers to get information on different parts of web pages from web servers such as images, stylesheets, scripts, etc. Each request will have an impact on the load time. So the website designing company in Delhi suggests trying to reduce the use of HTTP requests.
Follow these things to avoid the use of HTTP requests:
- Eliminate unnecessary requests
- Remove unnecessary script files, images, fonts, stylesheets, etc.
- Remove useless plugins, if you are using CMS like WordPress.
- Compress the script files such as CSS and JavaScript.
- Run the test and improve accordingly.
5. Upgrade Your Hosting Plans:
Using a shared web hosting provider then the chances are less of website performance to subpar. Then you must look to upgrade or change your hosting plan. Make use of stable and well-performing hosting, when you are using platforms like WordPress.
There are various options for hosting, such as shared hosting, VPS hosting, dedicated hosting service, and serverless. These are the popular options for hosting, also, it depends on the agency you are associated with. You can choose the website design company in Delhi, Art Attackk for the best hosting server.
6. Use CDN (Content Delivery Network):
Most of the blog posts and the website development company will suggest hosting with a CDN, it will eventually improve the website speed and load the content fast. It hosts the files across a network of servers. When the users enter your website, the data of the site loads from the server located closest to them.
It is considered as the best for the websites, which get huge traffic at once. Big eCommerce sites, websites of established brands are examples of them. Bootstrap is an example of a CDN, there are many big names in the industry.
7. Caching is Beneficial:
One of the important things is to maintain traffic on the website. Caching will help the users and businesses as well, Google mentions caching at the top of recommendation lists. Likewise, the website development company recommends.
This is how caching will help the users! For instance, if a user enters the website and bounces after spending some time—when the user returns after a while, then the data is already downloaded. This saves time for the user and not all content has to reload again.
It is an amazing saver and the biggest weapon one can use. So start caching your site now, to maintain traffic on the site.
8. Embed Large Files:
Large files like videos can be a load for the bandwidth. Usually, they are hard to compress and manage on-site. So pull off them out of the site and embed it with other platforms like Youtube. It is the best way and many websites do have Youtube links embedded on the web pages with a thumbnail.
Vimeo is another example! This stuff will reduce the load and improve website performance.
9. Clean the Database:
Imagine, how long you are using the same database for a website. It will be a mess on the database. Now it is time to clean up the database!
Declutter it and remove all the unnecessary scripting files, plugins, any graphic assets, etc. It will help you to manage the data easily. A small and cleaned database will help in returning the files faster.
10. Minimizing Time to First Byte:
The fast-loading website is the result of quick loading content. But for this, time to first byte matters. It is the time that showcases how long a browser has to wait, to get the first byte from the server. However, here is a fact check, Google says TTFB (Time to First Byte) should be less than 200 milliseconds.
There might be some uncontrollable situations from the user end, such as a bad network. But it is necessary to load the first byte of the website to load quickly, which helps to load the subsequent data of the site faster.
Final Thoughts:
The website design company in Delhi hopes that this blog has helped to find ways to improve your website performance. Above are the important tips, which we recommend you to follow and eventually you will start seeing the positive results.
