These days more and more business organizations are relying on digital marketing as a perfect technology to gain and grow capital. This strategy boosts brand awareness, helps to track results and builds a global market for the brand. There are various ways like social media, email marketing and many others to revert back to potential customers.   

Generally, these days digital marketing for non-profit organizations is a lot more inexpensive than the traditional marketing strategies used. As we are talking about non-profit organizations, the marketing professionals are actually keeping their focus upon the social causes rather than any financial gains of the company. This is the top reason why the implementation of digital marketing strategies is essential for a proper growth of your organization.  

Let us now look at the top 6 strategies of digital marketing for non-profit organizations. 

1. Backlinking & Influencing

Any non-profit organization must have a website these days. In the 21st century, this actually goes without saying. If you own a website then you will need backlinking too, so that it improves the foundation’s reach and authority. You need to use social sharing icons for digital marketing for Non-profit organization on all the pages of your website like, Facebook, Instagram, Twitter etc. But if you are backlinking then you need to be proactive on your website so that you can see proper results too.  

It is very critical for you to create backlinks if you have a webpage that offers great value to other organizations or websites. If other websites or organizations link to your page then it only improves the reliability of your website and makes it a main source. Google gives better credit to a website that has the highest backlinks, making it more relevant. This will result in top appearance on the SERPs or search engine result pages.   Apart from engaging with your typical community members to help increase your website backlink, you can also engage influencers like celebrities or social media influencers, who care about the same cause and are ready for a reel. 

2. Video Campaign 

Surfing videos on social media these days is the best possible way to while away your time, that is if you are free. But, when you look at it from the marketing perspective, you understand that video digital marketing for non-profit organizations is the ruling factor these days. Remember that a strong video campaign can make a large difference to the company’s sale.   

Videos can be used as a V-LOG on YouTube, or as a permanent post on your social media page, you can also use these videos as a tool for direct marketing. You can also use video in email marketing strategies which helps in boosting the click rates by a double or triple. Usually, if a video is included in email-marketing, then the conversion rates are higher by 80%, also just including the word video in your email subject line helps in the click conversion by 19%.  

When you are creating a video a vital thing that you must include in all the videos is emotion. Any video that inspires emotion through strong images attract higher clicks and better engagements too. 

3. Pay-Per-Click Advertising (PPC)

The oldest form of digital marketing, PPC, still helps you to get traffic to your website and usually it is linked with all the top search engines like Google. Google Grants is the main source for most of the digital marketing for Non-profit organizations, they provide a grant up to $10,000 a month through the Ads service that they provide. These are some grants that most organizations look forward to gaining experience without spending tons of money on the same.    

Once you are approved for a Google Grant you can always endorse your social cause and brand name for free. This will help you bring in traffic to your webpage within a few minutes and you can also use it as a keyword research tool. If you have a broader keyword range, then you will be able to drive ‘qualified’ traffic for your website that means visitors who actually become permanent contributors.    

4. Retargeting

Retargeting actually works a lot more as a Digital Marketing for Non-Profit Organization, this is a tool that helps you bring back people to your website and have better interactions. For a lot of non-profit organization web pages, only a small portion of visitors actually make a donation and then leave, many others just take a small tour of the website and leave without any donations at all.   

For retargeting many non-profits make use of Adroll services of the Facebook exchange, the Adroll services access 3rd party demands side preferences, so you can easily reach out to the people who have shown interest in your brand with the help of Facebook while they scroll through the feed. This way they get better information about the services of non-profit organizations.