It is a fact that many online business owners can benefit from the use of direct mail. With this simple marketing method, you can for sure increase your conversion rates. It has been said that using this option with backend marketing from your online customer list can improve your conversions by over 30%. This is enormous!
Now, if the idea of this form of marketing seems challenging or tricky, you will be surprised to know that it isn’t, particularly if you’re only sending material to your backend customer list. You may send out a one-page letter in order to promote your product or service. On the other hand, you can just send out a postcard that can accomplish the same thing.
- With a postcard, you ensure that your prospect skips through one of the steps that are mandatory to read your message. You have made them skip through opening up the letter! This is a smart move. Habitually, people, when they receive their mail, they sort out the important letters or personal letters from the bulk mail that they are getting. If your letter sounds more like bulk mail, not even a single person will see your offer to come back to your website. And as a result, buy from you again. It simply will not happen.
- Postcards are great since they’re inexpensive, stamps for it don’t cost a fortune, and they’re easy to design. To tell the truth, you can create a smart little design on it that gives the postcard a nice comfortable feel.
- If you don’t have an idea about direct mail, you will need to research it, so you get to implement it in your online business. As already said, it’s not so difficult. Moreover, as you’re just going to use it for backend marketing; (or perhaps frontend marketing if you’re not afraid), you stand to earn plenty of money from it.
- If you intend to do it for front-end marketing and convert offline leads into your email subscribers, you can do this as well. For optimal results, you will have to visit your local library and find something known as the “SRDS.” The SRDS represents the “Standard Rate and Data Service.” This is a smart way to find targeted mailing lists that you can mail to.
The Summary
Direct mail is a time-tested technique for making more money from your online business. The fact is that the more you do it, the more chances are for your success with it in your business; also for gaining a good number of high-quality customers that this marketing form is known for producing. You can really make good money with it, and if you can excel in it, you can create cash on demand.
