The psychology and strategy of selling are intertwined. Understanding consumer psychology can help you improve the overall reception of your sales emails by better crafting them. You can convert more prospects into leads and close more sales by harnessing what impacts purchasing decisions and channeling it into strong lead nurturing emails.
Understanding human psychology is essential for bettering your sales techniques.
As a result, we’ve put together a list of the top psychological techniques you should use in your email campaign to avoid low conversion rates:
Personalization:
When it comes to improving email sales, personalization is incredibly successful.
Did you know that 98 percent of marketers consider customization to be a key aspect in improving consumer relations? While 90% of customers perceive personalization in marketing to be extremely or somewhat desirable.
Receiving personalized messages is a pleasurable experience for us as humans. This is explained by selective attention. We tend to shut out everything else when we focus on a single object (such as a chat or an email). Some words, on the other hand, have the ability to rise above the noise and attract attention.
Personalization can be used in the subject line, for example. In fact, personalized subject lines are 26% more likely to be opened. To better understand your customers and develop more personalized email content, segment them.
The foot-in-door technique:
Even though door-to-door selling is a thing of the past, some methods are still used in the digital realm. Have you heard of the FITD (foot-in-the-door) technique?
It’s a compliance tactic that involves making more difficult demands in order to persuade someone to agree to a larger request. This is how it functions. As a first instinct, you ask a simple query (essentially, persuade them), and the clients, in turn, agree to your services. It’s also worth noting that one key aspect of this mechanism is that the initial action must be voluntary: if a customer is forced to do something, it will not serve as a foot-in-the-door technique because they will not feel compelled to follow through on it.
Our need to hear stories stems from a basic human desire to understand life patterns. Hearing a story also has a tremendous impact on the human brain. When we hear a good story, our attention switches, we memorise more, and we get more emotional. Our brain reacts to the characters in the story in the same way it does to actual people.
Customer attention is harder to come by than it has ever been. This means that marketers must come up with new ways to communicate with clients in order to show how their products or services can improve their lives. The use of storytelling is one of the most effective strategies for accomplishing this.
It’s no surprise that many organizations use storytelling in their email marketing strategy to boost client engagement and sales. Your brand’s story is an effective persuading tool. Use real people’s names to narrate your emails (such as your employees). Giving your firm a voice, a narrator who will take your customers through their brand experiences, is always a smart idea. Make tales about your items and how they get to customers.
THE BOTTOM LINE
Any sales strategy must include an email success component. Use the psychological strategies listed below to boost your email marketing efforts and sales. Never cease improving your email marketing strategy and implementing science-based techniques into your campaigns.
We make sure we send the right message to the right individuals at the right time with Stellar Digital’s email marketing services so we don’t come off as irritating. We don’t send out spam, either!
