Planning your marketing strategy is critical for both brands and agencies. It’s where you plan out your year, make a game plan, and put yourself on the path to success.
Influencer marketing is a terrific method to supplement your current marketing strategy, and it can be used at any stage of the planning process – not just at the end.
“The most common blunder I see in brand or agency planning is treating influencer marketing as an afterthought or icing on the cake. Influencer marketing gets a place at the table early in the greatest integrated campaigns I’ve seen “Nick Randall, TRIBE CRO, explains.
When you use micro-influencers to back up your marketing plan, you can get a lot of good content, get a lot of engagement, and get a lot of reach while spreading your budget over multiple audiences or targeting a certain niche or demography. And it all happened for a fraction of the price of a traditional media shoot or celebrity endorsement.
Here’s how incorporating influencers into your 2019 marketing strategy might help you get the most bang for your buck…
What Role Does Influencer Marketing Play In Your Marketing Plan?
Influencer marketing is more than simply a way to boost reach and engagement for a campaign.
Your clients are continuously receiving information and marketing from television, radio, billboards, and, of course, social media, which is now more than ever important. The easiest strategy to cover all bases and make your brand visible at every consumer touch point is to incorporate influencer marketing into your planning.
While traditional advertising platforms have their advantages, social media offers a higher level of trust. In fact, 82 percent of individuals say they’re very inclined to heed the advice of someone they follow on social media.
Make IM a part of your budget.
Micro-influencers’ lifestyles are seen as more approachable and relatable. This makes them more approachable than celebrity endorsements, and it lets marketers to spread their budgets over different audiences, resulting in more engagement, a larger reach, and more branded material that can be reused.
What Is Influencer Marketing And How Does It Work?
Here’s how to include influencer marketing into each phase of your marketing process to improve your messaging and overall plan performance.
1. Developing a creative solution to a business problem
Influencers are an excellent resource for learning more about your brand, product, and target market. Influencer marketing may help you shape the early stages of your plan, whether it’s market research, sentiment analysis, or simply gaining a sense of what your customers desire.
2. Positioning, messaging, and communication of the brand
An Influencer Marketing campaign can help you create your brand identity and product persona among your customers, as well as learn how they feel about your brand or product. Micro-influencers help you enhance your brand’s message by delivering it through the voices of real individuals.
3. Campaign Strategies, Channels, and Execution
The general consensus in the industry is that influencer marketing is best employed as a finishing touch to a strategy or campaign. While this is undoubtedly a valuable application, it has the potential to be so much more.
At TRIBE, we’ve seen several businesses achieve incredible results by including influencer marketing at all stages of their strategy – especially when it comes to planning, campaign execution, and channel selection.
You may utilise influencer marketing to not only increase your brand’s reach and engagement, but also to licence your best-performing influencer content for use on your own marketing channels outside of social media.
How can it be put to use?
Wonderboom launched a TRIBE campaign in order to develop a bluetooth speaker that would appeal to their target demographic of millennials. They were able to use the power of influencer marketing to see which colours elicited the most positive social media responses. They determined that’millennial pink’ was a public favourite based on customer sentiment, product feedback, and market research, and adjusted their marketing to highlight that colour range. As a result, sales of the’millennial pink’ speaker skyrocketed, swiftly surpassing all previous models.
What are your goals?
Influencer marketing can be approached from a variety of angles. Here are a few ideas for using micro-influencers into your marketing strategy:
- 1. To increase reach and engagement.
- 2. Develop a library of branded material.
- 3. To make your brand’s identity and messaging more widely known.
- 4. Used in conjunction with celebrity endorsements/ambassadors to boost your brand’s visibility.
In terms of TRIBE, we have two sorts of campaigns…
Influencer Marketing
With Influencer Campaigns, you create a brief for influencers to respond to and contribute premium content. You choose your favourites and just pay for what you enjoy.
Once authorised, the influencer posts the material to their social media accounts, increasing your brand’s reach and engagement.
Content Marketing Campaigns
Content Campaigns allow marketers to post a brief to which premium, hand-picked creators respond with content. The influencer, however, does not share it on social media until it has been approved.
You buy the content you want and have complete rights to utilise it across all of your paid and owned channels. It’s like having your own personalised stock photo library, shot only for you!
Source: influencer marketing Singapore , business marketing
