Whether you have recently stepped into the online business or are a seasoned pro, you must have known the importance of successful keyword research. While the right key phrases help improve the search engine ranking of your posts and pages, poorly chosen keywords can leave your site in obscurity.
However, performing the keyword research isn’t as straightforward as it may sound. It involves lots of technicalities, which you should be mindful of before getting into the process. Therefore, businesses are always advised to hire professional SEO services in Gurgaon who can conduct an in-depth search for them and find the keywords that help them achieve their goals.
In this guide, we have outlined the simple yet practical ways to perform keyword research for SEO. Keep scrolling the page and learn how to find the best keyword phrases systematically.
Why is Keyword Research Important?
Keywords on your website let Google and other search engines know what your business is all about; hence improving your search engine rankings. The accurate use of key phrases in your content enhances the probability of displaying your website’s page when potential customers search for products and services your company offers.
It also helps you rank in search engine results while driving traffic and new leads to your website. In addition, this approach also helps you attain organic traffic for your site, which further increases viewers’ engagement and loyalty.
4 Easy Methods to Conduct Keyword Research For Your Business
Now, that you understand the objective of keyword research, it’s time to initiate the actual process. Here’s a quick rundown of the 4 easy methods to carry out the keyword research. If you a novice, prefer hiring the SEO services in Gurgaon to get started.
Create a list of broad topics relevant to your business
First of all, create a spreadsheet with generic categories for your keywords. Keep the list short and simple, say 5 to 10 topics, as it can be helpful for you to imagine the buyer’s intent.
To find the best topics, it’s recommended to put yourself in the shoes of your customer and think about what types of blogs and articles would your target audience search for.
Expand each topic with a list of key phrases
Once you are done with finding topics, try to identify the phrases your target audience might use to locate information. You can also use data from website’s analytics software like Google Analytics or Hubspot’s Sources Report to look through your organic search traffic bucket.
Prepare a list under each category and add it to your spreadsheet. Remember that this is not meant to be the final list of keywords. You can further enhance it by finding related search terms.
Determine the strength of your keywords
There are plenty of keyword research tools available on the market to evaluate the strength of your keywords, such as SEMrush, Ahrefs, Ubersuggest, Google Keyword Planner, and more. These will help you come up with more keyword ideas and let you determine the search volume.
Verify search intent
Make sure that your list of selected keywords must satisfy the users’ search intent. Remember that if a buyer is looking for information and you try to sell to them, you may get a click but they’ll bounce immediately. Hence, try to come up with keywords that sync with the audience’s intent and offer them what they are looking for.
That’s it for now!! Hire the best SEO services in Gurgaon and let them find the best keywords that help customers find your site easily.
