How to use Instagram reels to grow your business?

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How to use Instagram reels to grow your business?

Instagram is a very popular social media platform nowadays and is highly famous among people. When we look at its popularity level then the businessme

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Instagram is a very popular social media platform nowadays and is highly famous among people. When we look at its popularity level then the businessmen can think about the benefits of Instagram reels for business. 

In this blog, we will learn how to use Instagram reels to promote one’s business and to reach new people and then also engage the audience with the Instagram reels which came up as an alternative to TikTok which got banned in countries like India. The Instagram reels algorithm is a content format that allows the users to create and share short-format videos which are unlike the Instagram stories which disappear after 24 hours; the reels you will create will remain on your Instagram account till the time you yourself don’t delete it. 

Features of Instagram reels 

The reels are short videos whose time limit is 60 seconds which means 1 minute; it has a lot of editing tools to help the users to edit the videos they are creating. Along with the editing tools, Instagram reels provides its users with features like including multiple videos, filters, captions, interactive backgrounds, stickers and many others. Instagram reels unlike TikTok are a feature inside the Instagram ecosystem and not a separate platform. There is an option for pinning Instagram comments you can also use this cool feature, your viewers feel special if you pin their comments.

Step to create an Instagram reel

Now that the users are aware of what exactly an Instagram reel is so now the next step will be to create reels. Since there are many people who are unaware of the procedure of creating videos with the reels, that is why we have prepared a simple step by step guide to let the users know the steps for creating reels. There is one fact that you need to keep in mind is that the Instagram algorithm for story views work differently and if you put a reel at the story it will disappear after 24 hours. 

7 Simple Steps to Create Instagram Reels

  1. The first step will be to open the Instagram option on your device and then move towards the camera and from there you can go to the REELS option and select it. 
  2. In the second step, you have to make sure of the Instagram reels button. After this the Instagram gives you two options by which you can create reels; either you can upload video footage from your camera roll or you can hold the record button and capture footage. 
  3. For the second option, you need to scroll to Reels which will be at the bottom of the screen and then click on it. 
  4. After clicking on it the users should click on the Audio option to select the audio and then select a music track from the library to add it to your video. You can either go for the entire track or you can also select a particular part of it. 
  5. Now you have to go through several settings like Speed, effect to add visual effects to the video you are creating. 
  6. When ready you can click on the record button to start shooting the video and record the clip. Once you got your clip you can watch it and decide whether you are satisfied with it or not. You always have the chance to record the video again if you want to. 
  7. Stickers and text can also be added to the reel you just created.  


After you have looked at these steps carefully we hope that you got the steps and can now make reels without any problems and will not face any problems. These are steps for individuals who wanted some likes on Instagram but if you are a business owner or you wanted to boost your social media to get promotions. You can’t do all the things by your self you can hire a professional social media optimization agency that will handle all your marketing tactics.